Study on Cooperative Partnership in Business Ecosystem
|School||Ocean University of China|
|Keywords||Business ecosystem Cooperative partners Competitive advantage|
? ? Facing complex and dynamic environment,enterprises are increasingly putting themselves in the company network,including related business,organizations,individuals and other component,to enhance organizational competitiveness,even develop sustainable and competitive advantage. Group competition seems to become the most significant situation at present. This allows enterprises to develop their own core competencies,and pay more attention to the development and prosperity of entire network. The similar research about business and biology,business ecosystems and natural ecosystems,have been widely recognized. So with Ecology principles,the research of enterprise network has important and practical significance,also academic value. In this paper,the author uses some related theories such as ecology,management,economics and others,to explain the meaning and characteristics of Business ecosystem. Then set forth the advantages of building the system,and the operation of various partners. This paper mainly includes the following contents:First,the paper illustrates the concept and content of business ecosystem,analyzes its structure,characteristics. Then describe the similarity between business ecosystem and natural ecosystem from members,their relationship,company life and other aspects. It’s based on symbiotic theory,transaction cost theory,resource-based view,game theory to make further explanation about the cooperation relationship of business ecosystem.Second,the author makes analysis in detail on market competition,the enterprise’s core competencies and the lack of external capabilities,potential benefits during collaboration,to clarify the necessity of choosing excellent partners and building efficient ecosystem. It’s results of market competition and company pursuing maximum benefits.After that,the paper states the steps to build ecosystem,the optimization measures of partnership,also other attentions. In the following passage,it’s about collaborating operations between the partners,including the enterprise and government,media,competitors,suppliers,customers and others. Finally,show a case to illustrate the practical significance.In this paper,the business ecosystem theory is deepened. At the same time,with theoretical and practical significance,it provides practical guidance to build and maintain ecosystem,response rapidly to environmental changes,even improve its competitive advantage.