Consumer brand trust research |
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Author | JinYuFang |
Tutor | DongDaHai;LiuRuiMing |
School | Dalian University of Technology |
Course | Technology Economics and Management |
Keywords | Brand Trust Perceived quality Customer Satisfaction Economic value Perceived risk Brand reputation |
CLC | F713.55 |
Type | PhD thesis |
Year | 2005 |
Downloads | 3983 |
Quotes | 75 |