Studies of the Property Management Service Chain
|School||Huazhong University of Science and Technology|
|Course||Management Science and Engineering|
|Keywords||Property Management Service Products Value the Property Management Service Products Value Equality the Property Management Service Chain|
PM (the Property Management) is an important component part of Service Trades and also an important branch of Real Estate Trades. That PM appears in China is the product of social economy development, and also the natural extending of real estate investment, exploiting, building and circulating. The time since PM appeared in China is quite short, there still exists many deficiencies, especially in theory studies. The main deficiencies can be described as the following: the PM theory studies are still at the stage of partial studies on tactics , not the overall studies on strategies, which study problems from the angle of win-win . PM theory studies are still at the starting point developing from the world of the perceptual cognition to the rational cognition. It’s the primary stage of cognition, which lacks a large number of theory studies ─directing to the advanced level of cognition ─to fill the gap. In the dissertation, PMSP (the property Management Service Products) value consists of two parts: one is economy effectiveness, which form the hard value of PMSP; the other is non-economy achievements (including social achievements, environment achievements, customer psychology achievements), which forms the soft value of PMSP. PMSP value is a Grey Value, because economy effectiveness (or hard value) is of quantitative character while non-economy achievements (or soft value) is of qualitative character. Furthermore, studies on PMSP value equality should fully take PM enterprises and customers into consideration and then get the PMSP value equality, the two factors should not be separated. The PMSP value equality is also given after a comprehensive consideration of the relationship between PM enterprises and customers. The management system and model based on SCM is originally set up by the reference and comparison with SCM. In addition, proceeding from customer needs, centering on PM core enterprises, the integrated PMSC is a comprehensive functional chain structure model, whose purpose is to realize the maximum value of economy effectiveness, social achievements, environment achievements and customer psychology achievements designed for customers, through the effective control over service movement, information movement, logistics and fund movement, and through the close integrating of Customer Value Management (CVM), Service Process Management (SPM), and Service Engine Management (SEM). Finally, the Grey System is applied to evaluate and decide PMSP value; the Analytic Hierarchy Process is also applied to analyze PMSC in all its aspects. The results are totally identical, which prove the accuracy and practice of PMSC Management System.