Dissertation
Dissertation > Political, legal > Diplomacy, international relations > Chinese Foreign > Principles, policies,and its elaborate

The Research of the Strategy of Chinese National Image and the Realization of National Interest

Author LiuYanFang
Tutor ZhangZuo
School Hebei Normal
Course Marxist Theory and Ideological and Political Education
Keywords national image the strategy of national image the strategy of Chinese national image Chinese national interest
CLC D820
Type PhD thesis
Year 2008
Downloads 1995
Quotes 10
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The national image belongs to the category of national soft power and is the cultural expression of a nation representing the value idea and value pursuit. The national image also represents the comprehensive power of a nation, and is the comprehensive body of national hard power and soft power.The research of the issue of the strategy of Chinese national image and the realization of national interest has great significance both theoretically and practically. Theoretically, we can enrich national image and national image strategic theories, also provide a new perspective for the research of theories for national interest by the research and inquiry into the national image, national image strategy, the relation between national image strategy and the national interest. Practically, the research of the strategy of Chinese national image and the realization of national interest has significant importance to China that is in the stage of developing. There are the following reasons for this. Firstly, we can construct the mutual trust mechanism with other nations, and win good national prestige and the acknowledgement of international society by carrying out national image strategy. Secondly, facing the challenge of "Chinese threat theory" we can be in advantageous position, expose "the demon" publicity of Western countries and win excellent environment of international opinions for the construction of socialism with Chinese characteristics by carrying out national image strategy. We can tally up experiences and lessons by the research of historical evolution of the strategy of Chinese national image and the realization of national interest since the founding of PRC. And also, the research can provide solutions and suggestions for the improvement, strengthening, adjustment, integration and systematization of the strategy of Chinese national image.There are two research paths for this article. The first path is the theoretical research path. The research and inquiry of the national image, national image strategy, national image strategy in China and the national interest realization can enrich the theory of national image strategy. The second path is the practical research path. The practical analysis of historical evolution of the strategy of national image in China and the maintenance of national interest can help us tally up experiences and lessons. The point is to research and study the practice of the implement of national image strategy and maintenance of national interest since the 16th National Congress of the Communist Party of China. We can therefore analyze the key problems that face the implement of national image strategy of China currently, and put forward that we should deal with three problems to carry out national image strategy in China. Firstly, the strategy of national image has great significance for the realization of national interest. Secondly, China has effectively maintained and widened Chinese national interest by carrying out the strategy of national image. Thirdly, today China is in the best time of maintaining national interest by carrying out the strategy of national image.The parts of introduction and the first two chapters mainly deal with the theoretical inquiry.In the part of introduction, the writer wants to introduce the research significance, research status both domestically and abroad, research contents, aim and methods and the academic initiation.In first chapter, the writer pursues the research and elaboration of national image, including the definition, constituents, nature and characteristics. The scholars bear different academic characteristics referring to the definition of national image. To define national image, media scholars give more emphasis on the theories of the communication, media and sociology. To give a definition to international image, the scholars in international relations more emphasizes the theories about power, interest, prestige and honor. The research result of the definitions of national image also embodies the integration and intersection among many subjects. The indispensable ingredients of national image include substantial basis, political system, cultural conception, ideology and national spirits. Practically, the national image of a country is the comprehensive phenomenon of the respective constituents and the result of integration, although some certain factors during the certain stage of history dominates and becomes the national image after getting the international community acknowledgements. National image can be characterized the objectivity, subjectivity, complexity, historicity, stability and nationality. The writer defines the strategy of national image as the science and art to utilize the methods of politics, economics, culture and communication to explore, coordinate and integrate the various strategic resources, to portray national image and realize national interest. The strategy of national interest can be divided into the internal strategy and external strategy, and this article mainly deals with the external strategy. The writer contains that the strategy of national image includes three ingredients, the resources of the strategy of national image, the application of the strategy of national image and the evaluation of the results of national strategy. The resources of the strategy of national image. The resources of the strategy of national image is the basis of the strategy of national image which determines the plausibility and the future of the application of the strategy of national image. The resources of the strategy of national image can be divided into internal resources and external resources. The internal resources include the substantial resources and spiritual resources of a state, and the external resources mainly deal with the external environment of a country. The application of the strategy of national image includes three steps, the definition of national identification, the determination of the aim of national strategy and the application of the means of national strategy. The evaluation of the results of national strategy is an important factor of the adjustment of all links of national strategy. The strategy of national image has significant position and function in national strategy.The strategy of national image is a comparatively inferior strategy. It belongs to national strategy as the military strategy, security strategy, economic strategy and culture strategy, and is an indispensable part of national strategy. According to the analysis framework of the Constructivism, the strategy of national image is a process of the construction of the identity and conception between the states and other actors as well as the international system.The second chapter deals with the relativity of the strategy of national image and national interest. The relationship between the strategy of national image and the national interest is substantial. The application of the strategy of national image and the establishment of the excellent national image can effectively maintain and realize the political interest, economic interest, cultural interest and security interest of a nation. The relationship between national image and national political interest lies in the following two aspects. On one hand, the strategy of national image is the effective methods in maintaining and consolidating the political legitimacy in international community. On the other hand, the strategy of national image is an important method in winning the international prestige. The relationship between national image and national economic interest lies in the following two aspects. On one hand, the strategy of national image is the effective methods in establishing the superior image and promoting the competence of the national enterprises. On the other hand, the strategy of national image is an important method in improving the environment and attracting international investment. The relationship between national image and national cultural interest lies in the following two aspects. On one hand, the strategy of national image is the effective methods in portraying national image and promoting the attraction of national culture. On the other hand, the strategy of national image is an important method in portraying national image and promoting the immunity of national culture. The relationship between national image and national security interest lies in the following two aspects. On one hand, the strategy of national image is the effective methods in constructing the security belief and lessening the security dilemma. On the other hand, the strategy of national image is an important method in maintaining the nontraditional security.The third and fourth chapters deal with the practice research of the strategy of national image in China and the realization of national interest. Since the establishment of new China, all previous leading collectives of the central government haven’t made specific policy and document to implement the strategy of Chinese national image, but they haven’t ignored the position and function of the strategy of national image both theoretically and practically. They have built up the national image with striking Chinese characteristics, and achieved significant results in maintaining and realizing Chinese national interest.The third chapter elaborates the considerable results in the aspect of the strategy of national image in China and the realization of national interest from the founding of PRC to the 16th National Congress of the Communist Party of China.From the Establishment of PRC to the Late 1970s China adopted successively the strategy of making a fresh start, leaning to one side, cleaning the room, making the guests come in ,anti-imperialist and anti-revisionist, one line, one great flat, the three worlds and established the national image of independence, peace-loving of a socialist country under the guideline of Mao Ze-Dong’s ideas about the strategy o national image.From the Open--Door Policy to the Late 1980s China adopted the strategy of independence and nonalignment policy, anti-hegemonism, maintaining global peace and reform and opening under the guideline of Deng Xiao-Ping’s ideas about the strategy of national image. China established the image of peace, development, cooperation, reform and opening.From the Fourth Session of the 13rd National Congress of Communist Party of China to the Early 21st Century China has adopted the strategy of partner diplomacy, promoting the new order of international politics and economics, advocating the multiple patterns of the democratization and development under the guideline of Jiang Ze-Min’s ideas about national image of strategy . China has established the national image of the peace-lover and national revival of a socialist country.From the Establishment of PRC to the 16th National Congress of the Communist Party of China The strategy of Chinese image has undertaken the process of gradual improvement and development with the change and adjustment of Chinese national interest. This has accumulated experiences and lessons for the future strategy of Chinese national image.In the fourth chapter, the writer contains that Chinese security interest, political interest, economic interest and cultural interest has acquired new intention, and faced new challenge since under the leadership of HU Jin-Tao. Consequently, Chinese government adheres to guideline of scientific development, promotes the strategic conception with the core ideas of harmony, established the strategic aim based on the new internationalism. China actively mobilizes various strategic resources, utilizes various strategic methods, actively establishes the strategy of national image. This includes building up the national image of democracy through the means of political methods, and establishing the superior image and green economy of China through the means of economic methods. China establishes the excellent Chinese cultural image by the means of culture, portrays the superior image by the means of diplomatic methods, and exhibits the overall image by the means of communication. The strategy of Chinese national results has got significant results and greatly maintained and widened the Chinese national interest since the 16th National Congress of the Communist Party of China. .The Aspect of Political Interest With the implementation of the strategy of national image, the international position of China is greatly promoted, its impact in international politics is furthermore enhanced, and it plays an increasingly important constructive part in international affairs, and made significant contribution to maintaining the peace and stability in both sense of districts and the world, and had great functions in making Chinese government oppose an independent Taiwan.The Aspect of Economic Interest China successively promotes the quality and level of the opening policy through the application of the strategy of national image. As a result, the structure of merchandise export presents an improving trend, the economic interest is significant. There has been a great amount of competent transnational enterprises and famous brands, and Chinese international cooperation and competence has been continually increased.The Aspect of Cultural Interest China fully exhibits the excellent and brilliant culture, established the superior cultural image of China, greatly promoted Chinese culture toward the world, and widened Chinese cultural interest through the cultural exchange in the whole world.The Aspect of Security Interest China has established national image of friendly and anti-hegemonic, and get rid of China threat to some degree. At the same time, the strategy effectively maintained Chinese political security, economic security and cultural security. In chapter five the writer argues that there are limiting factors to be inquired and thought about in the aspect of the strategy of national image in China and the realization of national interest. Certainly, many factors limit the strategy of Chinese national image. Firstly, the trend of China threat becomes complex and multi-plural. Secondly, the striking problems in domestic development bring about many difficulties. Thirdly, the negative image of China originated from Western countries cannot be dispelled in the short period of time. The writer maintains that today China has been in the golden time of implementing the strategy of national image and maintaining national interest. However, we should deal with several questions in implementing the strategy of national image and maintaining national interest.Firstly, we should treat the misplacement of Chinese national image reasoningly. Secondly, the strategy of Chinese national image includes not only the idea of Chinese value but also the pursuit of universal value. Thirdly, we should strengthen the cohesion of Chinese nations and dispose of narrow nationalism.

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