Research on the Web Spokesman of Government under SNS Prospect
|Keywords||network news spokesman SNS "Acquaintance" type of communication Real-name system Communication effects|
A spokesman for the government network news is a new way for government to issue information and express public opinion. Government communicate with publics through internet, which establishes two-way mode of communication feedback to enhance exchange and communication between them. Network news spokesman has incomparably advantages on working style, social benefit and working efficiency etc. SNS (Social Networking Services) as an new web2.0 application is different from selectively passive acceptance in web1.0. SNS aims to help people establish application service of social network, which has replaced blog to be the main tool for interpersonal communication on net and information dissemination.Based on developing the function of network news spokesman, this paper starts a preliminary study on the possibility of network news spokesman moving into SNS, the way how to move into SNS for network news spokesman and their administrative functions etc. Research declared network news spokesman moving into SNS can combine straggled personal information to contract a unique community and webify interpersonal relationship. Government can communicate with publics by communicater, content, media, recipient, effect, motivation and context etc. Network news spokesman moving into SNS can fully use superiority of information dissemination in SNS and improve advertising effect. Network news spokesman with the real name system of interpersonal platform has transmission advantage such as authority, fast on important information. This can issue government information in time, at the same time, publics can choose network or VBScript code instead of the traditional way to express their thoughts and attitude. This also can promote communication and interaction between government and publics and make network news spokesman play a greater and better role. Network news spokesman moving into SNS has administration function of Government Relations, Syndication and Transparent administration etc.