Study on Game-based Bidding Quotation Model Under the Bill of Quantities
|School||Shandong Institute of Architecture|
|Course||Management Science and Engineering|
|Keywords||tender control price bidding quotation risk attitude game theory|
Currently, scholars mostly introduce game theory to the tender offer, use relevant theoretical models of game theory to forecast offer in order to improve the accuracy of the analysis of competitors’bidding, so as to achieve the purpose to increase the successful probability. However, the limitations of traditional game theory, rational people and complete information assumptions, making its application in the tender offer is facing some constraints, such as the bounded rationality of bidding decision makers and the bidders’risk preferences, leading to the unactual prediction results. Therefore, It will make the tender offer game model more realistic that introduce the bidder’s risk attitude factor into the tender offer game model to study the decision-making behavior of the bidder’s tender offer. This also has important theoretical and practical significance.Because of such considerations, this study sorts out the relevant literatures, makes tender offer game model as starting point, introduces the bidder’s risk attitude factors on the background of the implementation of the new list price model establishes the game-based bidding quotation model of the comprehensive evaluation method standing on a bidder’s position and selects the representative examples to analysis in order to verify the validity and the operability of the tender offer game model.Firstly, the article analyzes the research of tender offer at home and abroad, elaborates the practical application of game theory in the tender offer. Secondly, describes in detail the BOQ pricing model and its characteristics, compares evaluation methods of the construction project in this model. Then elaborates the risk attitude theory and game theory principle, analyzes the mechanism of the risk attitudes of bidders in depth, introduces the bidder’s risk attitude factors and establishes the game-based bidding quotation model of BQ pricing model standing on a bidder’s position. Finally, validates the superiority of the model through the empirical analysis, and also proves that the game model has a certain practicality in the actual project tender offer.