Strategy Research on Toy Industry Development of Jieyang
|School||South China University of Technology|
|Course||Senior management of Business Administration|
|Keywords||toy industry cluster industry development strategy|
Toy industry is one of the traditional special industries of Jieyang. Recent yearsGuangdong provincial CPC committee and government launched economic strategy of “twotransfers”that some low-level industries in Pearl Delta region are being transferred outward tothose undeveloped region of Guangdong which bring great opportunity to Jieyang’s toyindustry development.Because Jieyang is a city with great population, fast growth of toyindustry is of great significance to local employment and livelihood.This paper analysed current situation and features, advantages and disadvantages,opportunities and challenges that Jieyang’s toy industry is now facing by way of SWOT onthe basis of much investigation and research, and then clearly put forward that future strategicmission for Jieyang’s toy industry development is to position toy industry as one of localbackbone industries and to establish regional toy production base and distribution center,positively implement governmental policy of “two transfer” and “four optimization”, as well asto complete relevant facilities such service platform and industrial park construction to promote its furtherdevelopment. Meanwhile, series of measures should be taken by government to guaranteethe implementation of above strategies: to strengthen effective planning and guidance topromote the development of toy industry cluster; to give priority to policy support andoptimize the economic climate of the cluster industry;to enhance quality administration andconstantly improve its creditworthiniess; to focus on talent training and establish humanresources development system; to encourage enterprises to upgrade their internationalcompetitiveness by carrying on strategy of standardizing, branding and patent property; toinsisit on sustainable development and co-ordinate the contradiction between developmentand eco-environment protection.Current world toy market is widening instead of shrinking. Toy industry is facing newround of optimization and adjustment. Jieyang has great potential and more advantages thanother regions in toy industry by strong support of art workmanship and chain-accessoriessupply. Recent years Jieyang’s toy industry tend to have good development momentum asnew growth point of Jieyang economic growth, so the goal of forming toy cluster industrywill surely come ture if we seize opportunity and bring local advantages to full play.