Dissertation
Dissertation > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management

China Mobile Hebei Company Business Marketing Strategy Research Flying Letter

Author LiuYanChao
Tutor LvTingJie
School Beijing University of Posts and Telecommunications
Course Business Administration
Keywords Mobile Communications Fetion robot Fetion
CLC F626
Type Master's thesis
Year 2011
Downloads 93
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Along with the rapid development of mobile communication, communication mobility, personalization and information needs showed a sharp upward trend, the introduction of new business reflects the market demand and development needs. Mobile communications operators rely on a simple expansion of the number of users in exchange for revenue, profit growth era has passed, must rely on innovative business competition to guide the consumer accumulate 'and \the business of the proposed right time paper experience through the Fetion business marketing aspects of China Mobile Hebei, expectations the Fetion business to develop and promote the work of the Brothers play a role. Fetion forward to the instant messaging market as China Mobile a big step from the strategic point of view, both China Mobile and respond to traditional workers M vendors to the effective permeability of the competition in the field of communication strategy, and also help China Mobile to open up the market for Internet field. Fetion business across mobile and Internet platforms will be sustained China Mobile as the next focus of development planning in the future development of continuous technology research and development investment in content value-added services of rich, comprehensive market marketing planning will remain is China Mobile Fetion business development of three important work. China Mobile Flying letter business development opponent still has years of operating experience and a large number of user groups traditional IM service providers, as well as other communications carriers. compared with the traditional IM services operators, China Mobile has the absolute advantage of the communication field for many years value-added service operators accumulated experience and value-added services market culture for China Mobile to promote the the Fetion business development of great help; compared to communications carriers, China Mobile into the IM market potential starting earlier and large scale of mobile users advantage. With the Fetion volley born, China Mobile in terms of business innovation and a key starting point for the the Fetion business as China Mobile, a new personal communications business, China Mobile Unified Internet depth insight to achieve business innovation, in the overall marketing strategy, positioning Fetion business, including: how to locate the target customer base? take what product strategy? develop what channels, tariff and promotional strategy? these is also China Mobile urgently looking for the Fetion business's development model . in this article expectations based on Fetion robot platform how to further promote the development of the \Fetion business Hebei Mobile, on the basis of the development of the situation, summarized the \

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