Dissertation > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management

Study of China Unicom’s Government Informatization Development Strategy

Author LiuWeiJia
Tutor ZengJianQiu
School Beijing University of Posts and Telecommunications
Course Business Administration
Keywords China Unicom Government Information Technology Development strategy Competitive landscape
CLC F626
Type Master's thesis
Year 2011
Downloads 37
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Since 1999 , China Telecom 48 ministries ( do , Bureau ) launched a joint initiative proposed \Beginning in 2004 , the major telecom operators including China Unicom , began a large-scale construction work involved in the application of information technology in government departments . With the reorganization of the telecommunications industry and the issuance of 3G licenses , the telecom industry restructuring three Daquan business operators , opened the era of full-service carriers . The telecom market competition has undergone major changes , the three major telecom operators have entered each other with the traditional advantages of business and emerging areas to compete . Reorganization of China Unicom in the new competitive situation should be how to develop the application of information technology in government departments , to become a new issue facing China Unicom . In this paper, the theory of strategic management , starting from China Unicom's competitive environment analysis , use of PEST model , Porter's five forces model , the macro environment facing China Unicom government information application development , industry environment a detailed analysis of the opportunities and threats that it faces external competition ; SWOT model , in-depth analysis of the internal environment of China Unicom find its internal strengths and weaknesses . Combined with the practice of the of China Unicom government information application , its development strategy recommendations .

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