Study of China Unicom’s Government Informatization Development Strategy
|School||Beijing University of Posts and Telecommunications|
|Keywords||China Unicom Government Information Technology Development strategy Competitive landscape|
Since 1999 , China Telecom 48 ministries ( do , Bureau ) launched a joint initiative proposed \Beginning in 2004 , the major telecom operators including China Unicom , began a large-scale construction work involved in the application of information technology in government departments . With the reorganization of the telecommunications industry and the issuance of 3G licenses , the telecom industry restructuring three Daquan business operators , opened the era of full-service carriers . The telecom market competition has undergone major changes , the three major telecom operators have entered each other with the traditional advantages of business and emerging areas to compete . Reorganization of China Unicom in the new competitive situation should be how to develop the application of information technology in government departments , to become a new issue facing China Unicom . In this paper, the theory of strategic management , starting from China Unicom's competitive environment analysis , use of PEST model , Porter's five forces model , the macro environment facing China Unicom government information application development , industry environment a detailed analysis of the opportunities and threats that it faces external competition ; SWOT model , in-depth analysis of the internal environment of China Unicom find its internal strengths and weaknesses . Combined with the practice of the of China Unicom government information application , its development strategy recommendations .