Study on the Formation Mechanism of Scenic Spots’s Ticket Price and Price Management in China
|School||Chengdu University of Technology|
|Keywords||Tourist attractions Ticket Price Influencing factors Formation mechanism Price Management|
Since the beginning of the 21st century, China's tourism industry has been an unprecedented development, especially in 2009, the State Council promulgated the \With the vigorous development of China's tourism industry, the development of the tourism industry has invested more attention to domestic tourism scenic spots, prices are rising, become a hot issue in recent years, domestic tourism, causing a wide range of community hot. Tourist attractions ticket prices not simply by supply and demand to determine, but to the many influencing factors, then, what is the nature of the tourist attractions ticket prices? How's that? What factors need to be considered in the development of tourist attractions ticket prices? domestic tourism scenic spots, prices are rising price management, how should it? These are paper attempts to explore the issue. Summary of domestic and foreign scholars on the basis of the research literature on tourist attractions ticket prices, first described the nature of the tourist attractions ticket prices, composition and influencing factors, and then analyzed the status quo of China's tourist attractions ticket prices found there some problems, such as high overall level of tourist attractions ticket prices, ticket price adjustment too frequent and tickets economy \system, combined with the actual situation given their own proposals to solve some problems of China's tourist attractions in the ticket price custom. Hailuogou Finally, to revise the ticket price, for example, set out the reasons for the ticket price adjustment and programs, and market development potential, the overall income from tourism, ecological protection and tourist consumption levels and mental capacity of four reasonable analysis, pointed out some good practice should learn from other scenic jointly committed to the sustainable development of China's tourism industry on the Hailuogou tickets price adjustment behavior. The practical significance of this paper is formed by constructing a sound scenic spot ticket price mechanism and price management system, to solve a number of problems in China's tourist attractions ticket prices custom develop a reasonable ticket prices to provide scientific guidance for the domestic tourist attractions, is conducive to sustained and healthy development of the tourism industry. On domestic scenic spots, price formation mechanism and price management need to be deepened, the results of this study enrich the theoretical study of the tourist attractions ticket prices, to some extent, tourist attractions how to develop a reasonable ticket price for a useful theory exploration.