The Research on the Social Benefit Evaluation of Ecotourism Area
|Keywords||Eco-tourism Ecological Tourism Zone Social Benefit Evaluation|
With the vigorous development of eco-tourism, eco-tourism benefits, increasingly favored by the general public, although the evaluation of the domestic tourism industry on the social benefits of eco-tourism has attracted more and more attention, but the research is still relatively weak, how to build a comprehensive evaluation system of social benefits of eco-tourism with strong representation, whether it is from the practical application of the theory and the development of eco-tourism, are worth a try and explore research topics. First, the paper introduced concept and content of eco-tourism, eco-tourism area, social benefits, benefit evaluation, summarize and generalize, to define the basic concepts of the thesis, and pointed out that sustainable development, ecological ethics and tourism sociology The theory for the evaluation of social benefits of eco-tourism area the theoretical basis points. Secondly, learn from regional economics, regional economic growth, relating to the determination of regional economic development, prosperity and decline of its industrial sector (ie, the composite score and evaluation of sector growth rates combined, while concerned about the foundation for the development of the industrial sector), the formation of papers to build the basic idea of ??the evaluation system of social benefits of eco-tourism area, namely: the evaluation system should include a two-part evaluation index system of social benefits of eco-tourism area and eco-tourism zone the social benefits basis of factor system, the results of the evaluation should include evaluation of social benefits worth and social The effective growth rate evaluation of two parts. The same time, pointed out that the evaluation system needs to follow the scientific level, comprehensiveness and independence of the combination, a combination of qualitative and quantitative, dynamic and stable coordinated, practical and actionable combining comparable quantitative The principle of reciprocity. Then, on the basis of the above ideas and principles, building evaluation system of eco-tourism area social benefits. First expert judgment to determine the evaluation index system evaluation and the main basis of the underlying factor system factor, then using AHP to determine the weights of the various indicators and basic factors Finally, the evaluation of the calculation of the gross value of the basis of the evaluations calculation, evaluation of social benefits and social benefits of eco-tourism area level evaluation of a single eco-tourism area and compare four ways its application, especially in the evaluation and comparison of the level of the social benefits of eco-tourism area particularly attention to the role of the underlying value. Finally, according to the more scientific selection basis, select the Yuelu Mountain Scenic Area, Shiyan Hu eco-tourist attractions for the verification object, two tourist area indicators and factor values ??obtained through questionnaires, based on four application methods for the evaluation system evaluation and comparison, to arrive at the evaluation system is more scientific and applicable.