Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy

Research on the Competition Strategy of Shandong Qilu SIA Group

Author GaoBo
Tutor ZhangLiDa
School Shandong University
Course Business Administration
Keywords Competitive Strategy Competitive Analysis Diversification Differentiated
CLC F279.26
Type Master's thesis
Year 2011
Downloads 44
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With the of Chinese prisons enterprise reform gradually expand and in-depth, most of the prisons enterprises in Shandong to face the fierce competition within the industry, the competitive environment is very cruel, there is an urgent need to of Shandong Qilu SIA group of companies established carve machine integration, with the state monitoring enterprises separation \In this paper, the theoretical basis of structural, capacity-school and school of resources, combined with the mid-1990s after the emergence of new competing theories. According to Moore's \built in the early stages of Shandong Qilu SIA Group characteristic of the development strategy may be greater than the current international and domestic the most popular strategy is even better. Thesis theoretical innovation is given over the competitive strategic significance of the new development in new areas, prison enterprises can dynamically guide the transformation of social practice, pioneering and innovative services in the new field of enterprise. Provide theoretical reference for the development of such special enterprises from prison bodiless born, and thus has important practical significance. Papers to Shandong Qilu SIA Group Company as the research object, the integrated use of research results at home and abroad, including such enterprises on competitive strategy, a comprehensive analysis of the Shandong SIA Group companies facing competitive environment, the external environment, internal resources and capacity status . On this basis to determine the difference between different industries implement a diversified, competitive strategy of differentiation and other strategies, including the Blue Ocean Strategy, and construction from the organization in the implementation of the strategy, market segmentation, market positioning, development and innovation, human resources management, incentives and other aspects of a certain degree of elaboration. Papers according to different strategic choices with greater coverage of the key aspects of the implementation of the strategy: organizational action, the synergies, the establishment of resource capacity and construction organizations, the implementation of the strategy, culture and leadership, the establishment of an effective organizational structure, resources, internal redeployment, strengthening of human resources development and management, reform Shandong SIA Group incentive and restraint system, strengthen the economy mechanisms, strengthen the building of enterprise culture, the introduction of high-level management personnel, improve the evaluation system has also been studied under the Shandong Qilu SIA Group companies on the basis of the implementation of the strategy on focus on strategic assessment and control, a measure of the performance of the business owners, the business layer, management and even the general staff to implement incentives and monitoring a combination of measures to achieve the greatest degree of business goals. Competitive strategy to make reasonable adjustments in accordance with the progress of the implementation and results of the assessment, in order to ensure the full implementation of the overall business goals, to achieve the greatest degree of corporate vision.

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