Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Optimization Design Research of AD Automobile Co., Ltd.Sale Business Process

Author JinYuBo
Tutor QiHongZuo
School Jilin University
Course Business Administration
Keywords DMS Business Processes Business Process Management
CLC F274
Type Master's thesis
Year 2012
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In recent years, with the rapid growth of national economy, the development ofChina’s automotive industry to maintain a good posture, in such a background ofindustry development, automobile dealers marketing channels and sales market hasbecome increasingly fierce competition, good distribution channels business processdesign and management is related to the survival and development of enterprises inauto sales. Thus, the car dealer management system (DMS) also emerge as thetimes require. The automobile industry in the DMS Dealer Management Systemreferred to, in the automotive industry, car manufacturers and distributors canthrough the information platform for information sharing and data exchange, DMSsystems using object for car plant sales, customer service, logistics department andcar plant owned4S store dealer, the business process of rationality the systemapplication, convenience, to improve the car manufacturers and dealers between themanagement level, improve the profitability of enterprises plays an important role in.In the stage of rapid development of AD car limited company, is facing thebusiness continue to expand and expand the business efficiency of the problem. Onone hand, the existing manual operation of the business has lagged behind thedevelopment of market demand, on the other hand, auto sales department is alsofacing the sales process by guiding the production sales to the dealer orders pullproduction mode transformation. Therefore, the establishment of advanced businessprocess system, set up efficient information system platform has been to beimperative stage. And according to AD motor company current situation and development target, DMS systems must successfully launch and carrying car salesbusiness to accelerate development, can be said to be the time close, task is heavy, inthis condition, as the supporting project basis, in line with the actual needs ofbusiness DMS system process optimization is very important.In this paper the optimization design of the AD Automobile Co., Ltd. DMSproject management processes, Prediction and analysis of problems that may occurin DMS implementation, implementation of system processes that may occur duringthe change management of the DMS project, the system processes andbusinessprocesses match the degree of problems. Firstly, the use of the basic theory of projectmanagement, analysis of the causes of the problem; Second, the crux of the problem,the specific measures proposed to solve the problem, and stressed that in the processof project implementation, through the establishment of the organizational system ofaccountability, mobilizing customers enthusiasm;,"turnkey" project implementationstrategy, urging customers to participate in the enthusiasm of the staff, theimplementation of the project Control Board and the project manager responsibilitysystem, adequate market research to determine the business processes, programs, andto formulate a unified business process and design principles; proposed to establish aregular communication and reporting system and other system processes to solveadvanced and business matching, and establish a sound risk tracking mechanism tomask the risk of the implementation process of project cost in order to achievecontrol, to ensure the progress of the project, to enhance the quality of the project’spurpose of building a domestic advanced, industry-leading, able to support the next3-5years of development of advanced business management processes andinformation systems.

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