The Research on Profile Business Competitive Strategy for LS Group Co., Ltd.
|Keywords||LS Building Materials Co.,Ltd. competitive strategy differentiationstrategy focus on market strategy|
LS Building Materials Group Co., Ltd. is located in the beautiful coastal city Qingdao, Is a collection of PVC plastic material, doors and Windows manufacturing; upstream the chemical raw materials production as one of the private joint-stock enterprise. Facing the increasingly fierce competition of plastic building materials market, how to determine the optimal the company’s development strategy to build and strengthen the company’s core competitiveness is particularly important.This paper first reviews and explore the Chinese and foreign various strategic management theories, the strategic management of the origin, development and relevant professional term on the definition of a full understanding, digestion and absorption, such as strategic management, differentiation strategy cost leadership strategy, value chain management, diversification strategy, the integration strategy, etc. In addition, this paper focuses on the significance of this paper is the focus on strategy and the differentiation strategy features extremely applications. At last, this paper also to competition strategy analysis method in detail.Article by the actual research, access to large amounts of data and related information, contact the relevant strategic management theory, the use of corporate external environment analysis model (PEST analysis model), industry structure analysis model (Michael porter industry five competitive forces competition model), The SWOT analysis model on the company’s internal and external environment, industry structural conditions and the company’s resources and capacity for detailed analysis, evaluation, the conclusion that the present company facing opportunities and threats is in. Corporate opportunity:the country and policies strongly support the promotion and application of energy-saving building doors and windows, With China’s urbanization construction and security of room of promoting, doors and Windows market each year of double-digit compound growth, the whole industry is still at the stage of vigorous development. Threats:1, the overheated real estate market caused by national macro-economic control indirectly suppress the demand for plastic doors and windows.2, the recovery of aluminum alloy doors and windows industry and the rise of high-grade wooden windows eroded part of the plastic window industry market.3.the industry leader such as SD, HL, ZC and other companies has accelerated the national distribution and the competition with those local businesses, this plastic industry is facing a re-shuffling. External threats:1, the overheated real estate market caused by national macro-economic control indirectly suppress the demand for plastic doors and windows.2, the recovery of aluminum alloy doors and windows industry and the rise of high-grade wooden windows eroded part of the plastic window industry market.3.the industry leader such as SD, HL, ZC and other companies has accelerated the national distribution and the competition with those local businesses, this plastic industry is facing a re-shuffling. The advantages of the company:The company started earlier in the plastic doors and windows industry and has a certain production scale and capacity, with advanced technology, equipments and a group of professional knowledge and technical personnel, and has high market share and brand awareness in A, B, C, D four provinces. Disadvantages:Still need to adjust the company organizational structure, and the management level is urgent need to be improved; The company lack of qualified personnel, the management personnel’s qualifications is Generally low; there are still some problems with the product marketing and the building of enterprise culture. The financial situation needs further improvement.Based on the above analysis, and make out a comprehensive evaluation of the opportunities and threats, strengths and weaknesses of the company’s development with the SWOT analysis tool.Ultimately determined the LS-based strategy to focus the regional market, combined with product differentiation strategy. At the same time focus on the regional market, as a regional industry leader, efforts to achieve product differentiation, service differentiation, and brand differentiation, enhance The Core Competence of the Corporation.In order to ensure the effective implementation of corporate strategy, we have developed a support strategy. First, improve the organizational structure, improve the management level; second, to strengthen the construction of corporate culture; Third, to strengthen financial management, improve the operational capability of company’s capital; Fourth, the optimization of human resource management; Fifth, the implementation of Lean Manufacturing; Sixth, strengthen the logistics, improve inventory management capabilities; seventh, is to improve the marketing current situation; eighth, strengthen scientific research and technological innovation.