Ztsjq Company Restructing and Development of the Strategic Research
|School||Southwest Jiaotong University|
|Keywords||ZTSJQ company Transformation Strategy|
Today, China’s building and construction business has developed very quickly, the ensuing competition is very intense, in many construction enterprises which, in order to steady development, we must actively carry out corporate restructuring, and to seek long-term strategy for their own development to cope with the pressure from all sectors of society.China is entering a well-off society, the development prospects of the construction industry are optimistic, however, society progresses, the construction industry as a traditional enterprise will have its period of decline, state regulation of its influence. To enhance the competitive position of enterprises win more ample profit margins, there are two cases continue to consider:First, as soon as possible restructuring and development; Second, effective extension of industrial chain construction construction companies. Enterprises to maintain rapid and stable development, we must seek to strengthen the primary industry, vertical and horizontal extension; an industry-based, diversified operations of the road. Quality and efficiency through internal and external Duocuobingju strategy development, enterprise asset preservation and appreciation of fluctuations in the market, improve market competitiveness.In this paper, in accordance with the "Ask a Question-analysis of the problem-to solve the problem," the idea expanded. Mainly on the following aspects:First, the proposed research background, purpose and significance, and summarize the ideas and methods of the study, indicating that the main content and research framework; Second, introduce the relevant theories of enterprise development strategies, including enterprise development strategies, corporate restructuring and corporate restructuring of the four errors, etc.; Third, the use of PEST analysis, enterprises are facing the macro environment analysis, four of the construction enterprises are facing industry environment analysis; V. introduce ZTS JQ companies in transition analysis of internal conditions, introduced by the internal environment of the operating status transition and made a ZTSJQ company restructuring and development problems, such as the technical center staffing is not complete, lack of influential technical experts; exploit high-speed rail projects, depletion of the future development of space; enterprise single industrial structure, the lack of support for high-tech products; enterprise expansion is too large, a heavy burden; six introduce ZTSJQ company restructuring and development strategy. Such as:the development of new markets and find new space for development, speed up industrial upgrading, and improving scientific and technological content, diversified development, multi-skill, cut costs and reduce costs. By supporting the security measures, such as the implementation plan, the implementation of specific measures, ZTSJQ other companies supporting the work of the enterprise strategic analysis; seven of this article summarize the results achieved and the problems and prospects will be described.