Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Package

Native Products Pacaging Visual Effects and Design Analysis

Author WuFang
Tutor ZhangAiMin
School Hebei Normal
Course Fine Arts
Keywords Native Packaging Visual Communication Design
CLC J524.2
Type Master's thesis
Year 2011
Downloads 220
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Content:Art and Design in Visual Communication is an important part of their use of visual symbols to convey information. Today’s society a lot of media, products, images and so engaged in packing, packaging there is a visual communication into effect. Native as unique national characteristics of China is a regional brand. Thousands of years, native has a rich history and culture of our country is an inexhaustible supply of intangible assets. As China’s economic development, local products, which has risen to the economy, has been extensively engaged in market transactions. Good packaging design is the key to successful sales of specialty products for packaging as an important means of development is now native. When consumers buy in a store or supermarket for when faced with an array of goods, how to choose a number of commodities for sale is a native key. Native intact exquisite packaging can guide consumers to buy; this is the role of visual communication. This shows that the visual design of native packaging the sale of goods plays an important role. Now, even on weekdays in the cabbage, radish, eggs, bacon, also began to pay attention to packaging, quality of living increase which is a sign.Product packaging visual communication can provide a new method of composition in the form and design, bringing a new design concept. This article will analyze the packaging for specialty products, specialty packaging design of visual communication effects. This article first studies on the native packaging Theoretical Review, drawing on previous research, innovation; Secondly, native products, packaging and an overview of visual communication, understanding the theory and culture, and deepen the understanding of subjects for further research to do bedding; then, from the packaging design of visual communication on the factors analysis, and a new concept of native packaging; then on the native status of package design and the development of native reasonable position; Finally, native to its own advantages and combined effect of packaging design, visual communication, to make some innovative strategies. Therefore, this study has some theoretical and practical significance.

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