Mobile TV New Media in the Fiancial Crisis, Crisis in the Organic
|School||Northeast Normal University|
|Course||Radio and television Art|
|Keywords||Mobile television multimedia "3G" CMMB technology three nets fusion|
Mobile TV is a new mode of transmission,It has medium of television broadcast media, unadornedness, the portability, newspaper media stranded sex and online media interaction . It opened a new, not affected by time and space constraints information transmission channels through mobile phone, make viewers to watch the latest with the fastest speed of dynamic information .In China in 2010, it is challenging to journalism is hopeful for a year. Mobile TV, this new media should have enough prepared to welcome the arrival of the era of "3G", the radio and television industry and telecommunication industry cooperation and integration has been considered a trend, the past two industry also therefore spent a lot of energy. However, the cooperation in the mobile TV broadcasting and telecommunications, let two people in the industry get closer.Sarft CMMB technology is widely spread by company and China mobile companies launched, it basically is to use cell phone portable mobile terminal to watch TV in multimedia, it makes television broadcast from facing fixed, the family receiving extended to facing the mobile, facing the individual receives, the user can at any time, any place, and mobile television programs received according to oneself be fond of select the program content.Mobile television, as new industry, has broad prospects for development. By 2010, China’s mobile phone users quantity nearly 740 million in 2008, China mobile phone TV market size of 23 billion yuan, 2010 the size of the market will reach 59 million yuan. In the background of the three nets fusion, radio and television to and the Internet in the content level coexistence, mutual cooperation, play gives greater value than now.