Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

The Research on Microblog Audience’s Psychology

Author BaoZuo
Tutor WangJiaZhi
School Northeast Normal University
Course Radio and television Art
Keywords Micro-blog Audience Audience’s Psychology
CLC G206
Type Master's thesis
Year 2011
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With the continuous revolution of new technology, a large number of new media spring up, Micro-blog is one of them. Some internet buddies even say that the Micro-blog era is already coming. As soon as Micro-blog was brought in, it is favorably welcomed. The Micro-blog is in the process of influencing the news transmission method and the human beings living method, and becoming a closely-linked part of people’s living. The new technique transmission and development is not the result of passive reception, but only be contacted and applied owing to some social and psychological demand. However, why can Micro-blog be in such vogue, why can it flutter over the whole country? This essay will have a discussion and research on the point of audience.A research on how Micro-blog meets the demand of audience will be carried on in the point of Micro-blog Audience’s psychology, combining the characters of Micro-blog medium and transmission. The discussion on Micro-blog Audience’s Psychology is based upon the following theory: Six Degrees of Separation, Uses and Gratifications, Need-hierarchy Theory, along with the method of questionnaire survey. The interrelated conclusion and future development trend of Micro-blog would be attained according to the analysis of the actual questionnaire data. In this essay, the research methods of Literature Reviewing, Textual Analysis, Questionnaire Survey and Data Quantitative were adopted.In the era which centers on Audience, the Micro-blog will be gradually recognized, received and move forward once giving the audience abundant respect, finding out the preferences of the Audiences, and taking the audience’s psychology and real-life demand as the starting point and ending point.

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