Dissertation > Art > Arts and Crafts > Inter - Arts and Crafts

The Minimalist Style of Graphic Design Research

Author ZhuYuZuo
Tutor HuangKai
School Anhui University of Engineering
Course Art of Design
Keywords Minimalism minimalist graphic design technique ofexpression localization
Type Master's thesis
Year 2012
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The term minimalism is the west in the1960s,is one of the important genre of the modern art movement,also known as "m.inimalism"(Minimal Art),"minimalism" and ABC art,it appears to the fields of painting architecture,fashion,literature,music and design,had a profound impact,but also reflects the attitude and aesthetic way of people’s lives,and bring a simple,pure,tranquil art feel to today’s to society.Graphic design from the Bauhaus period began to move toward the simple and refined,decorated design style,follow the "less is more"designthinking, design ideas have been extended to the modern graphic design,advertising design,poster design,corporate image design are able to seethe shadow of the minimalist style,At present,research on minimalism mainly in the field of pure art and architecture, minimalist graphic design, lack of systematic exploration and study,The author from the minimalist point of view to analyzing and studying graphic design.The first,system this paper,the purpose and significance of the study,domestic and international situation and the logical framework, the paper’s contribution to the lack of an accurate grasp of, and a lot of market research and theoretical arguments in the early.Second, system this paper, the purpose collate and summarize the concept and essential. characteristics of the minimalist analysis of the background causes of its development, and briefly minimalist in the development of different design.Third, collation and analysis of the historical roots of minimalism.Fourth, the focus of analysis to reflect the style of minimalism in graphic design, respectively, from the text, color, graphics, layout. Embodiment of minimalist contemporary graphic deign is not only simple in from, the ideological content of a high-level over view layout. Embodiment of minimalist contemporary graphic.Fifth, start from the localization analysis minimalist graphic design, and examples of minimalist application on the basis of traditional Chinese culture, and the future direction of development of the graphic design to make a bold prediction.Contemporary artists should be picked up again to the minimalist enthusiasm and longing, longing for a kind of rational control of artistic thinking, containing affective in quiet and simplicity, exclusion of unreal, the pursuit of harmonious relationship between man and nature, the pursuit of a timeless art spirit.

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