Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Micro Blog Marketing Strategy of SZ

Author MengHua
Tutor LiZhenFu
School Dalian Maritime University
Course Business Administration
Keywords Marketing channel Micro Blog marketing Marketing strategy Security measures
CLC F274
Type Master's thesis
Year 2011
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Economic globalization has become the characteristics of the contemporary development world economic. Market is changing rapidly and increasingly fierce competition. Facing the rapid development of economy and the market competition intensified. Marketing channel become the cannot be ignored influence factors of the market competition. However, marketing channel strategy as the core competitiveness of the enterprise has been neglected for a long time. Therefore, choose the suitable marketing channel has a vital role to improve the company sales performance.In this paper, firstly, analyze and sum up the marketing channel definition, characteristics and function and structure. Explains the connotation and the characteristic of the Micro Blog marketing, and then account for the impact Micro Blog marketing to IT distribution industry. Then the present distribute situation and Micro Blog marketing environment of the company. The analysis on present distribute situation include the company’s background、main business、operation objectives present distribute situation etc of the SZ company. And then research the marketing environment of SZ Company. The main research is the opportunities and threats of SZ Company Micro Blog marketing environment. Then research the strategy of SZ Company Micro Blog marketing. Put forward make human standards、shape the company brand by Micro Blog、Real-time evaluation the effect of the Micro Blog marketing to implement the strategy of SZ Company Micro Blog marketing. Finally, put forward safeguard measures of SZ Company Micro Blog marketing.This study is put forward a new kind of marketing channel based on SZ Company Micro Blog marketing. And research the strategy of SZ Company Micro Blog marketing. That has a vital role in the increase sales performance of SZ Company.

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