Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts

Visual Image Design of Retailer’s Private Brand

Author ZhangMin
Tutor ZhouHongHui
School Hunan University
Course Art of Design
Keywords retailers private brand visual image design
CLC J524
Type Master's thesis
Year 2012
Downloads 151
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In recent years, the private brand come into people’s life with the pourof transnational retail company’s coming. Maybe the private brand isunfamiliar to domestic people, but it truly existed. The retails private brandis a thing that retailers collect or arrange and analyze the need informationof consumer, then introduce new product design features and price orpacking. And select the appropriate production enterprises in theimplementation of production, At last,the retail businesses use their ownregistered trademarks for new products and sales in the enterprises andproducts.With the developing of society, the competition between private retailsis more and more fiercely. Facing the fierce competition, retail companiesmust built it’s own brand consciousness and pay attention to shape it’sprivate brand.If so,it would be outstanding. Nowadays, the retail privatebrand goods always cheaper than Similar products. In order to reduce it’scost, the retail private is always lacking of input of it’s visual image design.As time goes on, consumers always think that the private brand goods arecheaper and this phenomenon has very bad effects to the private brand’sdevelopment.So the design of private brand visual image design is become a very important issue. Reflections from the perspective of the art design,itmust combine economics, marketing, consumer psychology, aesthetics andother theory to make the design come true. Around the main line of thevisual image of the design of the status, the private brand of analysis toidentify problems,and we can see the need of visual image design. For theretailers private brand identity and the problems,it must Propose designprinciples and requirements; combined with the reasonable application ofthe current status of its private brand in the packaging、advertising anddisplay.

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