Dissertation
Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising

Analysis of Chinese Elements in the Commonweal Poster Emotional Appeal and Aesthetic Value

Author YangYaFei
Tutor QianTieYu
School Nanchang University
Course Art of Design
Keywords Chinese elements paper-cut Aesthetic Value culture Emotionalappeal
CLC J524.3
Type Master's thesis
Year 2013
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As an important part of poster design, the birth of the commonweal poster is charged with commercial posters of different social sense of responsibility and sense of purpose in society. And the figurative expression of China’s complex of Chinese elements, Chinese elements as the main performance graphic commonweal poster is too numerous to list. Chinese paper-cut art as a typical representative of Chinese elements in the commonweal poster design not only has a pivotal position, at the same time also reflects from one side the other side of the commonweal poster design concerns and demands. Through the Chinese paper-cutting element to accept the baptism of Chinese folk culture, a taste of the Oriental wisdom, through the typical Chinese elements, a symbol of Chinese beliefs and sublimation.Home and abroad and current situation of public welfare in China sea contained elements of emotional appeals to the combination of comprehensive analysis and interpretation. In aesthetic aspect, from the Chinese elements of public posters on the aesthetic beauty of spirit and form of the unity of aesthetic duality, explore its pursuit in affective communication and form of the deep. With Chinese paper-cut elements used in the public welfare poster design as the breakthrough point, once again verify the Chinese elements in the commonweal poster emotional appeal and aesthetic value. Finally the use of the Chinese paper-cut from the commonweal poster elements found in inheriting the national spirit will be created again, make visual symbol cultural carrier of more practical significance.Poster design especially public welfare poster design in the pursuit of aesthetic enjoyment at the same time more should pursue its deep emotional communication with the audience and dig deep emotion consciousness. Public welfare poster design should be increased to national issues, from the perspective of national implementation to spread influence. From national, national is the world, inheriting the spirit, at the same time use unconventional public welfare poster language spread of enlightenment the world justice.

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