Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising

Two-dimensional Visual, Two-dimensional Visual

Author WuWenZuo
Tutor XuLei
School Nanjing Forestry University
Course Art of Design
Keywords Illusion Graphics Illusion Graphic ad design Applications
CLC J524.3
Type Master's thesis
Year 2011
Downloads 61
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This paper studies optical illusion graphic in the print ad design.Illusion graphics are widespread in the print advertising design and art activities, which is the general perception of the audience have the phenomenon of Perception in common. Reasonably clever use of optical illusion print ad graphics will make the design more attractive, which can achieve the best visual effects.For this one, it did not receive full attention and comprehensive study in previous studies of graphic design. The purpose of this study is to find the link between the advertising design and optical illusion graphic, And explore the specific implementation measures and value of the illusion graphic design in print advertising, let illusion graphic design to play its maximum energy in print advertising.In the beginning of the paper, which describes the concept and the causes of illusion graphic, illusion graphic is he phenomenon of the visual illusion and spatial perception graphics in the human. Also analyzed the phenomenon of visual illusions in art. Then, Papers will be creative graphic design print ads and print ads designed to influence a variety of factors and principles of graphic combined visual illusion, and study the graphic illusion of the role and impact. Finally, analysis and summary the type of optical illusion graphic, including graphical isomorphism, sign graphics, contradictions space, different video graphics, graphics for the structure, mixed-dimensional graphical, and analysis the case combined with a variety of graphic design, highlighted the application and value of the illusion graphic design in the print ads.

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