Research on the Design of Wuhu Tourist Souvenir
|School||Anhui University of Engineering|
|Course||Art of Design|
|Keywords||Wuhu Travel Souvenir Regional culture Design|
Tourism is an important at many levels of social, economic, and cultural phenomenon. In recent years, China's tourism industry is moving forward at an unprecedented rate, according to the World Tourism Organization predicts that by 2020, China will become the world's largest tourist country and the fourth largest tourist country of departure. Tourism has become an important part of modern industry, the proportion is growing constantly emerging role in the national economy, the tourism industry precisely because of its strong momentum of development is referred to as a \Tourism includes \development of tourist souvenirs not only can play a catalytic role in the economy, more promotion of Tourism has played an advocacy role. Compared to the momentum of development of the tourism industry, the development of tourist souvenirs are lagging behind our current tourist souvenirs are still many problems: the lack of geographical features, the monotony, the quality of the pros and cons, no cultural connotation. China's tourist souvenirs income a smaller proportion of the total tourism income, generally around 20%, while in some developed countries or regions the proportion of about 40% ---- 60%. Shows that the development of China's tourist souvenirs the disadvantaged more prominent, has become an important research topic, how to develop and design tourist souvenirs. China's increasing emphasis on the development of tourist souvenirs, tourist souvenirs are also increasing, but the integrated use of the knowledge of the Tourism and Art and Design, the less tourist souvenirs design strategy. This article is based on the background, buying motives of tourist souvenirs and tourists type exploratory analysis, effective design ideas, provide reference and guidance to promote the development of tourist souvenirs and design work for Wuhu Wuhu tourism economy development. Firstly, the situation of the domestic and international tourism souvenir design research, and provide the basis for later research. Secondly, elaborated on the concept of tourist souvenirs, classification, Exploration tourists shopping motivations and factors influencing the theoretical basis for the below. Third, the analysis of the relationship between the regional culture and tourism souvenir design. Fourth, the actual situation of Wuhu City, developed of Wuhu tourist souvenirs design principles and design methods. The papers finally prospected the the Wuhu tourist souvenirs future trends.