Building the Government Image in Public Emergency
|School||Jilin University of Finance and Economics|
|Keywords||Public Emergency Government image Image building|
In a society that risk frequently happened,the government resolve the crisis in the credibility of the government show a good government image in the fighting against the crisis of cohesion constitute an important pant of the ability of anti-risk.This paper writing according to many scholar’s opinion and result Introduce the public emergency and government image from variety points. According to this, study the public emergency management and government image, also analyze the effect of government image in the public emergency .The paper analyze the public image in the public emergency, the study found that when the crisis occurs, the ideal of the expect of the government image, and the uncertainty of the result of dealing with the public emergency .The lack of the government image in the crisis lack of the relative ideas. Lack of communication with public, poor communication with media and some other reasons make people question the government image .The paper also point that the public emergency is the challenge and chance for the constitution of government image .A variety of public emergency happened frequently .It not only threaten the security of people’s property and the safety of the economic society, but also damage the normal social order and social stability. At the same time, it brings a great challenge of the government presentation. SARS event ,bird flow, make the government felt the sudden public events shaping the image of the government .A good image of the government image plays an important role in dealing with the sudden public events and reduce the losses of the public emergencies and recognize the important and urgency of a good government image. Under the background of the global crisis, how to improve the government’s ability to face the public emergency and build good government image. Become and important issues. It’s related to the sustainable development of own economy and society .The construction of a socialist harmonious society, and the completion of own modern society.In the management of the government crisis, the government public relationship mutual with the management of crisis government .The final goal of the government public relationship is to build a good government image ,what the government do is for the final goal of the owe government .The work of the government has the authority and policy .But looking from the democracy policy .The authorize and policy must build on the pubic rely the government .The image of the government have an important relationship with the success or failure of the government prestige .Our government should seize the opportunity take a serious of measures taking .The advantage of the public emergency to improve the government image in people’s mind.