On the Analysis of the Current Situation of Sports Consumption Behavior of the College Students in Xi’an
|School||Xi'an Institute of Physical Education|
|Course||Humane and Sociological Science of Sports|
|Keywords||Xi'an College Students Sporting Goods Consumption Survey Countermeasure|
Sporting Goods in consumer behavior are the people to participate in sports in the process of buying sports apparel, shoes, hats, and other merchandise associated with the sport as a buying behavior. Sporting goods consumption is a form of sports consumption of sports material consumption. With the 2008 Beijing Olympic Games and the 2010 Asian Games in Guangzhou's success, as well as national health campaign, more to stimulate the enthusiasm of the people to participate in sports. Professional sports college students because the teacher's guidance and has a convenient sports facilities, each university student studying in the university have mastered at least 1-2 sports technology, in order to ensure the realization of lifelong physical lay a certain foundation. College students are the future, an important part of the urban population, is the main force in the future of social development, but also the sports consumer market in the important consumer groups. In recent years, the rapid development of higher education, so that students in this group all aspects of society plays a pivotal role. Xi'an as an important national education base, gathered nearly one million students in school, they are the whole consumer market in Xi'an sports a group can not be ignored. By studying college sporting goods consumption status, characteristics, habits and other indicators to help guide students in the educational process to form a correct and healthy exercise habits, develop good sporting goods consumer attitudes, so as to promote college sports consumer market continued, healthy development of the whole society of the future development and expansion of the consumer market sports play a positive role in promoting. In this paper, Xi'an 10 college students for the study, the use of expert interviews, literature, questionnaire, mathematical statistics and logical analysis, university students in Xi'an Sporting Goods Consumption of investigation and research, were investigated different departments, gender, age, grade, students to students on the level of consumption of sporting goods, brand preferences, sports options, buying places and conduct research and to present Xi'an sporting goods consumer market analysis of the problems . The results showed that: male college students to participate in sports was significantly greater than the number of females; high school students buy sporting goods consumption levels were significantly higher than the lower grades of the students that higher grades sports consumption level is also higher; consumption level of urban than rural students Students' level of consumption, showing economic factors restricting the purchase of sporting goods college major factor; in the number of people surveyed indicated that they had purchased the majority of high imitation shoes, which are mostly college freshman, too few such high grades conclusions.