Public Crisis Management in Government and \
|School||University of Electronic Science and Technology|
|Keywords||public crisis management government media SARS wenchuan earthquake|
Since the reform and open policy, the Government has paid great attention to positive role played by the media in crisis management, for example the government changed form dealing with the crisis passively to dealing with the crisis on their own initiative, from controlling media block information to making information publication, from political propaganda to the user-friendly crisis management. However, with development of our market economy and the depth of reform and open policy, in the administration of society public, the importance of media can be seen day by day, becomes more and more important social strength of national politics, the economical, the social various aspects, especially in the crisis management. There are many needs to consummate between government and media cooperation, such as the objectivity question on the report, the depth and breadth on the crisis reports and so on. Therefore, on the base of present situation, this article analyzes how the government to construct interaction relations between government and media, as well as how the government more effective to use the media strength to deal with the crisis.This article begins with the definition of management between media and government, elaborates the relations between the media and government in the public crisis management, then introduces overseas public crisis management of the media and the government cooperation’s experience, and points out the question in the public crisis management between media and government re and analyzes the reason, then take Wenchuan earthquake and SARS as example introduces the government and the media cooperation’s situation, finally aiming at the insufficiency cooperate between the media and the government, and proposes the feasible countermeasures.