Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Museology, museums > The publicity work of the masses

Study on the Evaluation of Museum Interpretation Based on Visitors’ Perception

Author ChenGuiHong
Tutor HuangYuanShui
School Huaqiao University
Course Human geography
Keywords Explain the effects assessment Knowledge Acquisition Visitors to experience Museum of Chinese in Fujian and Taiwan edge
CLC G266
Type Master's thesis
Year 2011
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Museum occupy an increasingly important position in cultural tourism , museum exhibition involving more complex professional knowledge , and tourists for Interpretation System requirements also increasingly high . Commentary also gradually by experts and scholars , as well as the attention of the scenic managers and operators . The commentary has the education , guidance, provide information , and enhance the experience effects , is an important bridge of communication between the museum and the visitors . China except Taiwan research on interpretation system is still in its infancy , to assess the lack of from a commentary audience perspective museums explain the effect . Based on this , the study assessment Museum explanation effect from visitor perceptions angle to . First of all, the domestic and foreign museums commentary related research to sort out , and to explain the effect of assessment methods , standards, and related empirical research carried out a systematic exposition . Second , edge to China 's Fujian and Taiwan Museum , for example, through questionnaires , in-depth interviews , using descriptive statistics , means comparison , independent samples t-test for paired samples t - test, one-way ANOVA , IPA grid map method for statistical analysis knowledge growth , emotional experience two levels museums explain the effect of the evaluation , and analysis of visitor demographic variables and visited the behavioral characteristics of the knowledge obtained from tourists visiting museums emotional experience . Tourists explore the importance of various elements of the Museum Interpretation System and satisfaction evaluation . The study results show that : Interpretation System of China 's Fujian and Taiwan edge museum for tourists to increase knowledge remarkable results , visitors can obtain higher emotional experience higher overall satisfaction . Finally, a summary of the study and suggestions for improvement , according to the conclusions of Museum Interpretation System . The study concluded that the study of innovation and inadequate , and museums explain the effect of assessment do further outlook .

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