Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications

A Research on Existence and Development of E-Journals in Interactive Context

Author HanBing
Tutor HuangXiaoZhong
School Southwest Jiaotong University
Course Communication
Keywords The multimedia interactive electronic magazine Interactivity Network Marketing Industry chain
CLC G237.6-F
Type Master's thesis
Year 2010
Downloads 124
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Since March 1995, China's first e-magazine - \During this time, the electronic magazine has experienced three generations of morphological changes mailing list form, the traditional magazine digitized form, as well as multimedia interactive morphology. The three forms of development and network technology development are closely linked, also in different stages of development challenges with people's reading habits. This paper focuses on the third generation of the electronic magazine - the multimedia interactive electronic magazine, using the issue of P2P technology, multimedia information such as audio, video, text, 3D, FLASH is a form of expression, referred to the electronic magazine. Of multimedia interactive electronic magazine started in 2002, after infancy, exploratory stage, a stage of rapid development and slow the development stage. Network novelty electronic magazine in the four years of rapid development stage (2005 - 2008), has won domestic and international high risk investment, electronic magazines in China in 2006 alone, the overall size of the market will be up to 1 billion to become the leader of China's new media. And is expected to 105 million in 2010, the number of users of Chinese electronic magazine. However, when in 2010, Chinese electronic magazine industry has heard the voice of the \Sound but the face of challenge, there are power companies joined the the electronic magazine industry, old electronic magazine platform began looking for transition path. The face of the electronic magazines do not to tepid survive the status quo, its in the end may not continue to survive and development, this article from the electronic magazine media relations and electronic magazines and people start to study. Interactivity is a major feature of the network, network interactive environment, electronic magazines, with electronic technology to achieve the integration of human-computer interaction and human interaction. Readers read electronic magazines background music, click on the button to control the development of the text of the story plot, panoramic picture to enlarge the picture content according to their preferences. On this basis, the reader can also be set by the Magazine discussion boards, message boards, and author, edit real-time online interaction, shorten the feedback link in the traditional communication. The basis of the interactive features of the electronic magazine electronic magazine itself as a platform, can also be achieved in powerful online and offline marketing, dissemination of results. Through electronic magazine features research and investigation, Magazine morphology can be seen by the acceptance and recognition of the Internet users, but did not find a suitable location on the form and content set, and early to accept too much risk investment caused by electronic magazine industry at the outset a clear profit model, so that the latter part of working capital shortage. These issues are not on behalf the electronic magazine violated the spirit of the network, there is no possibility of survival. This paper argues that the state of the electronic magazine now just the process of the development of a new thing bubble burst in urgent need of a new round of transformation. Now, there are already some electronic magazine platform and producers began to explore the transition path. Based on the characteristics of the direction of the transformation and electronic magazine itself, combined with the theory of communication studies and economics, electronic magazines can rely on its own platform with the development of new ways of feasibility: First morphology win and take the e-commerce road, carried out by R \u0026 D Magazine software, production enterprises Business Journal online business, in order to achieve profitability; Second, is to improve the quality of the content, and do the the network information housekeeper realize content is king; the form electronic magazine industry chain, the industry as a whole a reasonable division of labor, and harmonious development. Provide some reference point of this article to give the development of the electronic magazine industry.

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