Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

The Research On Bus Advertising Communication In Zhengzhou

Author XuGuangJing
Tutor XuJian
School Zhengzhou University
Course Journalism and Communication
Keywords Bus advertising Advertising communication Communication strategy
CLC G206
Type Master's thesis
Year 2013
Downloads 23
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As with other domestic second city,the bus in Zhengzhou is the preferred means of transport for most people. Because the number of the bus, contact with the crowd is wide, liquidity is very strong, make it become a kind of very important advertising vehicle. A variety of optional bus advertising forms, a collection of visual media, audio media, audio-visual combination of media, advertisers on the choice is very large, and at the same time, bus advertising coverage is very wide, running cycle is relatively flexible, the relative price of TV ads, newspaper ads, magazine ads and other traditional advertising media has a great advantage. The bus advertising, so that in the past Zhengzhou single city bus color become diversified, added by Li and colorful scenery for city construction, which has never been a form of advertising such as bus advertising, in open up another advertising channels at the same time for advertisers to sales of goods, services, and has the very strong the public welfare, cultural, environmental.The provincial capital city of Henan province Zhengzhou City, as the dense population, which decides the importance of bus and future development, but also to the development of bus advertising, provides unique rising space. Bus advertising, as a kind of very good permeability fixed outdoor advertising extension, a carrier of advertisement has its unique influence in our lives, multi-faceted three-dimensional display, with wide coverage, effective communication distance, contact rate is high, frequency stability, geographic pertinence, thousands of low cost low advantage, attracted more and more attention, but the communication effect is not just as one wishes. Firstly analyzed, bus advertising concept and types and transmission characteristics are pointed out, then the bus advertising in Zhengzhou City, the problems and reasons, then from the five aspects of advertisers, advertising companies, advertising, media and government, discusses the solution of these problems requires more act with united strength, conform to the bus advertising communication rules can effectively promote the communication bus advertising in Zhengzhou city.

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