A Study on the Academic Communication Behavior Based on Micro-Blog
|Keywords||Micro-Blog Network Community Academic Information Communication behavior Influential Factors|
Fixing the users of micro-blog as the research subject, this paper makes an analysis on the expressions and influential factors of academic communication of micro-blog users and the relations between the expression and influential factors. And based on the above analysis, the writer puts up with some suggestions on the above subjects.According to document researches and text analysis, the writer of this paper establishes a model for researching academic communication of micro-blog users. And the writer amends the system for expressions of different behaviors and the system for influential factors based on interviews and questionnaire surveys. Based on the above model and systems, this paper also analyzes the differences between expression of behaviors and assessment on influential factors of different user groups. Based on the above analysis, this paper also discusses the relationship between influential factors and expression of academic communication and the effects of influential factor on expression, of academic communication of micro-blog users, and based on the above discussions, this paper establishes the research model.The findings and results of this paper can be showed as the followings:(1) The academic information micro-blog users obtained is mainly from the people they are interested, experts, searching links for academic topics, micro-groups for academics, recommendations for major academics topics, etc. And the main defects for such information are that most of the information is fragments; uneven in quality, updated quickly, and restricted to the statement length, etc;(2) The academic communication expressions of micro-blog users can be classified into three categories, including the positivity to make statements, the positivity to communicating and the positivity to participation;(3) The influential factors for academic communication of micro-blog users can be classified into individual factors and environmental factors. Individual factors include interpersonal relationship, the expectation for mutual aid, the expectation for self benefit, and self-efficacy, where as the environmental factors include community trust and community environment;(4) Micro-blog users with different characteristics are obviously different in the academic communication expression;(5) Micro-blog users with different characteristics are obviously different in assessing the influential factors;(6) This paper make Deep analysis on the relationship and influences between influential factors and expressions of academic communications;(7)Finally, based on the results and findings of empirical research, this paper puts up with some suggestions on improving the positivity and participation of academic communication of micro-blog users.