Research on Integration of Three Networks and Countermeasures in China
|School||Southwestern University of Finance and Economics|
|Keywords||Industrial Convergence Triple play Technological Innovation Regulatory Policy Industrial Organization|
Industrial Convergence which is a phenomenon of combining associated industry caused by the emergence of new technology, has been a new way of industrial evolution and innovation. It presents a new challenge for the traditional theory of division of labor and the theory of industrial organization. However, due to the complexity, there is not yet a uniform definition of it.Convergence (integration) between telecoms, broadcasting and the internet (short for ’triple play’) is the inevitable trend of development of the telecommunications industry. Triple play abroad has made great progress since1990s. But due to many factors, the development of convergence between telecoms, broadcasting and the internet in our country is not smooth.This paper reviews the course of triple play in our country, analysis of the status and problems of triple play. And this paper studies the intrinsic mechanism and the Effect and impact of triple play in our country. At last, this paper proposes some countermeasures based on the perspective of the operator and the government respectively. Then we reached the following conclusions:First. Telecom operators should adopt a composite competitive strategy. The vertical chain should be used as a business support chain. The lateral chain should be used as businesses expand chain. Second. Radio and television operators shall strengthen market-oriented reforms to contend with telecom operators. Third. Government should establish uniform legislation to make the triple play according to the law. Forth. Government should accelerate the separation regulatory of content and operation. Last. Government should establish a unified regulatory body to balance the interests of all parties.