Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Broadcast business

Study on the CCTV Spring Festival evening show host language state

Author WangJiaoJiao
Tutor QiangHaiFeng
School Henan University
Course Art
Keywords Spring Festival Gala host context language patten
CLC G222.2
Type Master's thesis
Year 2013
Downloads 17
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CCTV Spring Festival gala has experienced30years. Its cultural value has already been more thanthe meaning of entertainment, and successfully embedded in people’s life, becoming a kind of new folkcustoms. As a director on the stage, Gala hosts are the only kind of people who use language to express thetheme, transfer the gala’s willing to the audience.Their language patterns is the key to express emotion.Hosts’ language tone is used for Creating the atmosphere of all the gala,and it decides the psychologicaldistance between countries and individuals. The cultural significance of the Spring Festival gala, the mediawilling of CCTV, and the organization of gala’s show, are all the Spring Festival gala hosts’ responsibility.Therefore, the study will focus on the language patterns of the host, trying to analyze how the gala hostsuse language to interpret gala theme.Gala hosts’ language is highly standardized spoken language.They use sound language and bodylanguage to make a creation about the both unidirectional transmission and bi-directional signaling arethe hosts’ communications. They changed language pattens according to the context.Because of theparticularity of Spring Festival gala, the context played an important role in the formation of languagepattens.On the basis of the extent of the contest impact,the context of the Spring Festival gala can bedivided into macro-context, middle-context and micro-context. Then we will study whom the gala hostsplay in different context.Under the complex context, the writing text,the hosts’ verbal language andparalanguage will be analyzed.By sorting out the hosts’ language form,the language pattens transformationcan be studied.On the other hand, through the analysis of the hosts’ language, we have also found someproblems----grand narrative, singles form, deficient cooperation between each other----in he hosts’ expression. To solve these problems, the thesis will put forward some suggestions in order to guide practiceby the theory.

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