A Research of Traceability Behavior and Performance of Quality and Safety of Pork Processing Plants
|Course||Agricultural Economics and Management|
|Keywords||pork processing plants quality and safety traceability behavior performance|
China is a large country of producing and consuming pork. Pork is the most main meat food in the residents’daily life, and its quality and safety is attracting much attention. Although Chinese government is continuouly strengthening the supervision of pork and pork products, the crisis of pork quality and safety still emerges in an endless stream. The crisis threats the people’s mental and physical health severely, and becomes great barrier to the development of pork industry. So it turns into the first livelihood issue.Traceability of quality and safety is the most effective management tool of food safety to this day. It is used extensively by developed countries in Europe and America. The structure of Chinese pork supply chain and industrial policy makes the processing plants become the core subject in pork quality and safety management. As the typical economic organization, the implementation of the traceability behavior and the promotion of the traceability performance of quality and safety are crucial in quality and safety management of pork supply chain, accelerating the development of pork quality and safety traceability system, and increasing the level of quality and safety management of pork. But in practice, the central role of pork processing plants is not prominent, and traceability of quality and safety don’t play a due role.In view of this, the research focuses on the traceability behavior and performance of pork processing plants. The purpose and significance include:enriching and developing the economic theory of quality and safety traceability of agi-food, exploring and fostering the model, mechanism and governance structure of Chinese pork quality and safety traceability system, and presenting the policy suggestions. The main research content, research methods and innovation achievements are as follows:Chapter1is Introduction, in which the issue is put forward. The successful experience of the developed countries on quality and safety traceability system of meat supply is summarized; the basic concepts are defined; the research purpose, content and significance are stated; the framework and method are established, and the data sources, research designing, innovation and weakness are declared. Chapter2is Theory Foundation and Research Summary, in which some theories such as quality and safety traceability, agri-food supply chain management, transaction cost industrial economics and principal-agent, are briefly reviewed. On this basis, the domestic and foreign research on traceability behavior and performance of quality and safety are summarized.Chapter3is The Development and Key Problems in Quality and Safety Traceability of Chinese Pork Processing Plants. In this chapter, the rationality and inevitability that the pork processing plants become the core role in quality and safety management of Chinese pork supply chain are inferred, which based on some literatures, the expert interview and field investigation. In view of the surveillance requirement and practice effect, the research explores the development of quality and safety traceability of Chinese pork processing plants, and reveals some key issues such as insufficient behavior supply and low performance.Chapter4is the Study of Quality and Safety Traceability Behavior of Pork Processing Plants--A Extended Transaction Cost Frame. In this chapter, according to Vertical coordination theory, the study builds a extended transaction cost frame to analysis the quality and safety traceability behavior of pork processing plants, on the basis of143pork processing plants’ data from Zhejiang province and Jiangxi province. The result shows that asset specificity of plants affect the level of quality and safety traceability behavior positively, in which uncertainty from the upstream and downstream organizations, consumers and government, as well as plants’, capabilities and business type are moderators.Chapter5is the Study of Traceability Operation Performance of Pork Processing Plants. In this chapter, consulting previous research, the study which builds a cost-benefit frame of traceability operation performance of pork processing plants, with the help of Factor and Cluster analysis, distinguishes difference model such as supply chain improvement, market realization and dearth. Further, the study analysis the effect of internal and external environmental factors on traceability operation performance, the effect of degree of industrial concentration, industrial policy, consciousness of food safety, strategy and control is positive, but the effect of brand and trust is negative. Chapter6is the Study of Traceability Backward Control Performance of Pork Processing Plants. In this chapter, the study builds principal-agency model between pork processing plant and peasant household, using hog cholera vaccine data, analyizing traceability backward control performance of pork processing plants empirically. The result shows the acquirement of backward control performance must combine with payment plans. Plants gain performance and choice traceability level by way of equilibrium among price, traceability and damage. With help of sensitivity analysis, the influent factors of backward control performance are studied, the effect of coefficient of risk aversion of peasant household, damage to plants because of peasant household’s quality and safety management, traceability cost of plants and peasant household’s quality and safety behavior cost are significant. The case analysis confirms the result.Chapter7is Conclusion and Policy Suggestion. In this chapter, the conclusion is summarized, and some policy suggestions are commended. Finally, the follow-up research is prospected.