The Research of SYMG’s Developing Strategy
|School||Dalian Maritime University|
|Keywords||SYMG Developing Strategy SWOT|
Along with the entire Chinese industrialized standard increasing constantly, the changing of the structure in world economy and the impact of industrial transfer, an-other golden opportunity is coming towards to Chinese machine tool industry. The problem of "huge size but limited ability" is persecuting the developing of Chinese ma-chine tool industry for long time. How to achieve the goal of moving from a big country to a power country in world machine tool industry that is the point focused by Chinese machine tool industry all the time, and that is also the important lecture of the industrial development.At the moment, the developing strategy is still focus on the product and technique aspects in Chinese machine tool industry, to analyze the product developing generally, the trend of technique developing, and the research of industrial developing direction are the main tasks, and most of them still stay on the theoretical level, but lack of the actual analyze from the industrial side that how to be huge and powerful, and fast de-velopment researching is not enough.SYMG was greater the plant size while the fast development, but still facing the same critical problem "huge but limited ability". How to conquer the problem and make the absolute revolution on the globalized competition weakness are became the main issues to effect the enterprise developing.This article is aim to analysis the internal and external environment of SYMG, to be deeply analyzed on the new situation and new request SYMG would be facing on development, to seeking the problems and restricted factors on our development, and find out the solutions, that would make SYMG even entire Chinese machine tool indus-try to achieve self development.This article would take SYMG as an analysis object, focus on find out the factors restrict SYMG internal development, to analysis SYMG’s operating situation under the certain condition, competition and cooperation of future developing strategy, this strat-egy is more focus on details to analyze and considering. Each business has its own fea-ture on the development that would be difficult to grab the key factor of the problem if the details have been ignored especially in the procedure of development. This summary would focus on the entire environment developing strategy, to analysis and discuss the factors in the SYMG development process, to set the development strategy to support SYMG progress in the future, and from then to work out the way of the entire Chinese machine tool industry in the future.