Financial Strategy Research of Shandong Yateer Group
|Keywords||Financial Strategy Investment Strategy Funding Strategy the Five-force Model SWOT Analysis|
Financial strategic management is an effective way for modern enterprises to conduct capital management, optimize resource allocation, and to ensure appreciated value. Increasingly, enterprise strategic management draws more and more attention of managers and management field. Simple financial management theory and methods can not ensure strategic management and decision-making in modern enterprises. Financial strategy theory is the innovation based on the combination of financial management theory, enterprise management theory and financial theory. Through planning the enterprise’s financial activities strategically, financial strategies are made to develop the enterprise properly and guide the enterprise activities better.Using the basic theory of financial strategy, this study focuses on the analysis and study of financial strategy in Shandong Yateer Group. Based on the related financial strategic management theory home and abroad, from the financing strategy and investment strategy, the financial strategic management of Shandong Yateer Group is discussed and researched and constructive suggestions are put forward on objectives, implementation and specific measures of financial strategy in Shandong Yateer Group.When the present financial management is analyzed, the paper first puts forward questions, then analyzes them and finally offers the solutions to them, combines quantitative method and qualitative method, normative method and empirical method, and analyzes the Group’s capital structure, liquidity, operational capacity and profitability. Using SWOT analysis method, the paper studies the Group’s financial environment in detail and offers its strengths, weaknesses, opportunities and threats. Focusing on financing and investment, the paper deals with the Group’s financial strategy in every aspect. The Group’s financial strategy at present is "integrating front-end investment, scientific liabilities, and putting more efforts in distribution." In terms of investment strategy, the traditional understanding of enterprise in investment is expanded, and according to enterprise human resource accounting theory, the distribution of benefits which involves employees is creatively studied as part of enterprise investment strategy. During the Integration, digestion and absorption of front-end investment, the staff is involved more in the distribution of benefits and gets much more motivation in order to improve the Group’s core competitiveness. In fund-raising strategy, with a view of ground source heat pump air-conditioner industry, financial planning and budget control are conducted properly and enterprise financing structure is determined.Finally, the paper puts forward its own ideas and suggestions on how to strengthen the Group’s financial strategic management and expects to help improve and perfect the Group’s financial strategy.