Dissertation > Economic > Information Industry economy ( Zonglun,)

The BW Internet of Things Development Strategy

Author WangChunBo
Tutor HeZuo
School University of Electronic Science and Technology
Course Business Administration
Keywords Development Strategy The Internet of things SWOT Sensor
Type Master's thesis
Year 2011
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BW Company is an high-tech enterprise specializing in application research of Micro-Electro-Mechanical Systems (MEMS). In 2009, the State Council approved to establish the National Sensing Network Innovation Zone and National Sensing Information Center in Wuxi. The“China 12th 5-Year Plan”published in the next year formally list the sensing network in the strategic rising new industries. A large number of sensing network enterprises emerged like spring bamboo shoots after rain, fast development of sensing network application brought along the rapid spring up of a passel of sensor enterprises. A mass of big international players with actual strength also successively entered the field of Internet of Things. Moreover, they have started to enter into the domestic market. Compared with the these companies, BW Company lies in the dry tree. How to give the rein to its advantages so as to stand competitively? Whether or not the company has a development strategy suiting itself becomes crucial. Taking BW Company as research object, this article systematically studied its strategy.Based on Michael Porter’s Competition Analysis Model, Value Chain Model and General Strategy Theory, this article elaborated BW Company’s strengths, weaknesses, opportunities and threats by using PEST and SWOT analytical methods, expounded and proved in order to develop in the competition, the company must converge its resources on niche market, compete by differentiation.At the end, by considering BW Company’s actual situation, this article studied key problems in the execution of convergence differentiation strategy. The development strategy studied and raised in this article can be directly applied to BW Company and has certain referential value to strategy formulation of enterprises in the same industry. It has strong practical application value and theory referential value.

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