Study on the Cascaded Development Model of Strategic Investment in Real Estate Industry
|School||Northeast Normal University|
|Course||Technology Economics and Management|
|Keywords||real estate intermediary industry strategic investment cascade developmentpattern|
In recent years, China has increased the intensity of the regulation on real estate productmarket and putting out a series of policies to offer microeconomic control to real estatetransactions, which have influences on the real estate intermediary industry as well. Involvedin the fierce competition of socialist market economy, enterprises are facing bigger challenges.Strategic investment, as the major business activity closest to the strategic goal of enterprise,will exert positive effects to the development of real estate intermediary industry in China tosome extent. Therefore, this paper’s focus on building a reasonable mode in which realestate intermediary industry can operate well and have a long-term development.This paper first introduces the definition of ‘strategic investment of real state intermediaryindustry’ and by summing up the former strategic investment theories, gets an integrated viewof strategic investment—which means to follow the life cycle theory, industry evolution anddevelopment. And strengthening enterprises’ competitiveness by understanding industrydevelopment pattern and relying on strategic sources; making sure enterprises’core-competitiveness in order to make enterprises and the entire industry grow stronger.Secondly, it analyzes real estate intermediary industry’s operating status and developmenttrend in China. Furthermore, this paper does a theoretical framework of real estateintermediary industry’s cascade development pattern depending on the integrated view ofstrategic investment. The real estate intermediary industry’s cascade development pattern isdivided into four phases: strategic investments on account of resources, abilities,core-competitiveness and core-competitiveness’ transformation. Establishing each index ofevaluation and building a reasonable index system by using the modes of PEST and SCPunder the analysis of real estate intermediary industry’s exotic environment factors andinternal factors. Judge the corresponding internal change by analyzing every phase’s externalenvironment; and putting forward each phase’s strategic investment policy. Finally, makeanalyzes according to the information on the real estate intermediary industry in JilinProvince, ensuring Jilin’s real estate intermediary industry is in its2ndphase and proposingcountermeasures.