Research on Brand Building of Pan-United Real Estate Brokerage Co.
|Keywords||Real estate brokerage Corporate brand Brand positioning Brand Design Brand implementation|
With the country to increase the intensity of the real estate macro-control policies , tightening of bank real estate lending policies , the increasingly fierce competition in the real estate brokerage industry . Real estate brokerage companies rely solely on the location of the stores , the broker's the loquacious way to get a successful era has passed , and the competition in the real estate brokerage industry has entered a brand competition stage . Real estate brokerage firm shape their own brand is imminent , only to establish a strong brand integrity , consumer confidence , in order to stand out in the fierce competition . Therefore , to build the brand , enhance the brand has become the ideas and actions of many visionary real estate brokerage firm , the establishment and shaping of the brand is an important means for the development of a number of large real estate brokerage firm . As the highest form of competition in the market , brand competition will become the main form of China 's real estate brokerage market competition in the future . Pan - linked real estate brokerage company is a newly established company less than two years , while the fish in the real estate brokerage industry in the very competitive , and how to establish a professional in the eyes of the consumer , the integrity of the corporate brand , how fierce , cruel invincible in the competition , in addition to business model innovation , create and enhance brand is critical . Pan - linked real estate brokerage firm in the completion of pre seize market share target , how to make the company sound specifications, the long-term development , brand building naturally refers to the strategy of development of the company . In this paper, the pan -linked real estate brokerage brand building of the company's current situation and problems of introduction , brand building ideas , analysis of the status quo from the company 's brand , the design of the brand -building programs , and the development of the implementation of the brand strategy , and strive for the Pan associated real estate brokerage company , or other companies in the brokerage industry , system to create corporate brand and the implementation of brand strategy to provide some ideas , methods and recommendations .