Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

Research on Brand Building of Pan-United Real Estate Brokerage Co.

Author QiuShuDuan
Tutor WangXingQuan
School Lanzhou University
Course Business Administration
Keywords Real estate brokerage Corporate brand Brand positioning Brand Design Brand implementation
CLC F293.3
Type Master's thesis
Year 2011
Downloads 39
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With the country to increase the intensity of the real estate macro-control policies , tightening of bank real estate lending policies , the increasingly fierce competition in the real estate brokerage industry . Real estate brokerage companies rely solely on the location of the stores , the broker's the loquacious way to get a successful era has passed , and the competition in the real estate brokerage industry has entered a brand competition stage . Real estate brokerage firm shape their own brand is imminent , only to establish a strong brand integrity , consumer confidence , in order to stand out in the fierce competition . Therefore , to build the brand , enhance the brand has become the ideas and actions of many visionary real estate brokerage firm , the establishment and shaping of the brand is an important means for the development of a number of large real estate brokerage firm . As the highest form of competition in the market , brand competition will become the main form of China 's real estate brokerage market competition in the future . Pan - linked real estate brokerage company is a newly established company less than two years , while the fish in the real estate brokerage industry in the very competitive , and how to establish a professional in the eyes of the consumer , the integrity of the corporate brand , how fierce , cruel invincible in the competition , in addition to business model innovation , create and enhance brand is critical . Pan - linked real estate brokerage firm in the completion of pre seize market share target , how to make the company sound specifications, the long-term development , brand building naturally refers to the strategy of development of the company . In this paper, the pan -linked real estate brokerage brand building of the company's current situation and problems of introduction , brand building ideas , analysis of the status quo from the company 's brand , the design of the brand -building programs , and the development of the implementation of the brand strategy , and strive for the Pan associated real estate brokerage company , or other companies in the brokerage industry , system to create corporate brand and the implementation of brand strategy to provide some ideas , methods and recommendations .

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