Master Plan and Strategic Positioning Research for the Development Area of Hangpu Rivier Banks
|School||Shanghai Jiaotong University|
|Course||Senior Business Administration|
|Keywords||Huangpu River Comprehensive plan StrategicPositioning Investment Fundraising Development Mechanism|
With the purpose of verifying the possibility of strategic planningimplementation within the development area of Hangpu River banks, thisresearch utilizes the SWOT analysis to re-evaluate the developmentstrategy of the river bank comprehensive development, explores themarket situation and needs, fundraising and fund balancing, and operationmechanism for the future development, basing on the analyticalframework of “value, capabilities, and support”.The research concludes that comprehensive development within thedevelopment area of Huangpu River banks have to fit the overallobjectives of Shanghai’s social and economic development, to bring theregion’s comparative advantage and natural resources into full play, to setthe development of modern service industry as the main subject forfunctional positioning. By optimizing the regional planning, bothresource allocation and development benefit will be enhanced; bystrengthen the overall coordination and balance, the diversity offunctional configuration within the waterfront region will be enriched; byscientifically establishing the development standard and optimizingdevelopment sequence, both the development costs and market risk will be reduced; by innovating the development mechanism, establishinggovernment supporting policy, broadening the financing channels, andattracting social capital participations, the comprehensive developmentwithin the development area of Huangpu River banks will be able tosuccessfully survive through macroeconomic and real estate marketfluctuation.