Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Malaysian Durian China Marketing Strategy

Author HuWenSheng
Tutor MiaoXiZhe
School Ocean University of China
Course Business Administration
Keywords China fruit market Malaysian durian marketing strategy
CLC F274
Type Master's thesis
Year 2011
Downloads 86
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China’s accession to the WTO, to the end of2010, China’s average tariff onimports of fruit has been reduced to a level close to10percent, January1,2010fromthe implementation of China-ASEAN bilateral trade agreements: China’s agriculturalimports from ASEAN countries raised taxes zero. With the reduction in tariff costslow, long-term high prices began to import fruits and stepped down, start from thehigh-end market to the high, medium and low levels of the spread of market trends.This determines the imported fruit in China’s market share will continue to expand,will fruit characteristics of countries began to compete for Chinese imports of fruitmarket. So far, the domestic marketing research on the import of fruit is not muchin-depth research, analysis, marketing strategy China imported fruit, imported fruit inChina for the promotion of a profound theoretical and practical significance.Malaysian durian and storage due to factors such as traditional agriculture, has beenunable to export overseas.2009Bureau of Agriculture, Malaysia developed a newdurian preservation, storage technologies, making Malaysian durian can be exportedoverseas. Durian is the origin of Malaysia, durian is known as the king of fruits,durian is the fruit of Malaysia’s king of kings.Malaysian durian is a vacuum in China, to China to study the import of fruit is agreat marketing strategy issues, the product not only has the general characteristics ofthe fruit market, and in particular its special storage requirements----frozen storage.Therefore, Malaysia, China imported fruit durian as the object of study of marketingstrategy is an excellent choice.In this study, through research, analysis, demand for imported fruit in China asan opportunity to use SWOT analysis of Malaysian durian theory in the Chinesemarket, marketing environment, market segmentation and the use of theoreticalanalysis of durian in Malaysia’s market position in the Chinese market for Malaysiandurian China marketing strategy market making program. Finally, Chinese imports offruit marketing strategy recommendations.Introduction part of the first chapter to explain the background and significanceof thesis research, the paper discusses the basic ideas, research methods, the paperstructure, innovation; Chapter of the theory are reviewed, analyzed the domestic andforeign, especially of the domestic fruit marketing research trends, as discussed in thefollow-up to start paving the way; Chapter III analyzes the Malaysian durian Chinesemarketing environment; Chapter elaborate marketing strategy in China, Malaysiadurian; Chapter revelation given marketing imported fruit; Chapter VI is a summaryof the summary, the findings of the paper a summary, the article pointed out thedeficiencies and the need for further research.

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