Research on the development strategy of the North heavy mine car business
|School||Inner Mongolia University|
|Keywords||NHIC Mining Trucks Development Strategy Research|
Equipment manufacturing industry is a rising sun industry which is supported by the Chinese government because it is vital to the state strategy and economic safe. Mining trucks is a specific division of equipment manufacturing industry and has a bright future. Along with the rapid development of Chinese economy, the scale of infrastructure construction expands and energy resources exploration heats up, the investment on metallurgy, metals, coal and cement industry will keep increase. Besides, the surrounding countries of China and Southeast Asia countries, like The five Central Asian countries, Mongolia, keep up a fast increase of investment on mines, water conservancy, hydroelectric and infrastructure, which will boost the demands on mining equipments related machinery.The radiation effect of Baotou’s geographic advantage will tremendously reduce the cost of mining trucks transportation and service. Being a member of CNGC, NHIC can fully use the various of resources of the mother company, like marketing network, products matching and cooperation, cash pooling. Meanwhile, as the mother company of a stock-listed company, NHIC could benefit from the financing platform. With a overall consideration, NHIC shall choose to develop the mining truck business and build a mining machinery brand with international clout.The research starts from the angle of strategy management, analysis the development status of mining trucks business of NHIC, then figures out the problems in the process. Secondly, illustrates the environment in terms of macro-economy, industry development, opportunity and challenge in front of mining trucks business of NHIC. Then positioning the development strategy and methods for NHIC according to the resources conditions, capabilities and core competence.As the leading company of Chinese mining trucks industry, NHIC has a certain degree influence in the equipments manufacturing industry in Baotou city and even in Inner Mongolia Autonomous region. How to adopt good points and avoid shortcoming to response the outside and inside environment changing, to ensure the"Buildup Chinese mining trucks brand" strategy, realize the continuous, rapid and healthy development of mining trucks business to keep NHIC winning in the competition, is a urgent question. Therefore, the research is definitely practical and theoretically useful.