The Study on Development Strategy of Wuhan Tianqin Limited Company
|School||Huazhong University of Science and Technology|
|Keywords||Wuhan Tianqin LCD screen Strategy Marketing|
After years of development, TFT-LCD has gradually dominated by Japan, Korea and China-Taiwan. The market share in Chinese mainland is small and is on its way of development. The financial crises in2008not only hit the world economy but create new opportunities for development. Chineses government strongly support the development of small and medium-sized enterprises, under which circumstances Wuhan Tianqin is established by Hubei Provincial Science and Technology Investment Co.,LTD and Tianqin Microelectronics Co.,Ltd. Based in the central China, Wuhan Tianqin focuses on R&D and production of small and medium size LCD screen. At present, LCD screen is facing fierce competition from domestic and foreign enterprises, including various aspects such as product performance, price, new technology. How could Wuhan Tianqin achieve steady and development in the existing market and realize the profitability and sustainable development become the subject of our study.Based on the basic theory of strategic management, the paper gave a systematical analysis and research of the internal and external environment of Wuhan Tianqin with various methods such as PEST and SWOT. The internal strengths and weakness and the external opportunities and threats of the company have been conducted. Besides, the strategic match is undertaken and strategic goal is cleared. The strategic implementation plan is carried from five aspects of production, organization, finance, marketing and human resources.The main significance of this paper is to analyze and put forward the strategic plan for the company. The paper discusses and identifies the development model and enterprise development strategy of WuhanTianqin to form a unified reorganization and action of the employees with a better understanding of the company so as to better facilitate the development of Wuhan Tianqin.