Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

KYKY Electron Microscopy Marketing Strategy Research

Author DiBo
Tutor ChenXiMin
School Northwestern University
Course Business Administration
Keywords electron microscope marketing combination marketing strategy
CLC F274
Type Master's thesis
Year 2012
Downloads 39
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In today’s economy, trade globalization situation, enterprise development is facing increasing the pressure of competition, since China entered the WTO, a large number of powerful foreign capital to enter Chinese market, for many Chinese enterprise impact. Marketing strategy has become support enterprise one of the key factors of forward development, successful marketing strategies can offer market benefit is very considerable.This article through studying and understanding related market marketing theory, using the market marketing environment analysis theory, the marketing combination theory, the electron microscopy in KYKY instrument company product compared with similar products, the author draws a conclusion that the company product features. For domestic electronic microscope market macro and micro marketing environment is researched analysis, with Beijing KYKY instrument technology development Co.LTD, electron product marketing strategies for research object, research on effects of electron microscope marketing strategy, analyzes the factors of valence electron microscope and KYKY wholly foreign-owned enterprise of similar products in the existing differences and KYKY gauges and Chinese electron microscope industry of the actual development situation. Targeted at the KYKY apparatus company marketing means of a single, marketing some limitations realistic problem, with SWOT as guidance, established in KYKY apparatus company electron microscope product marketing strategy, and puts forward a practical problem solving this measures. Through these research showed that in electron instrument company KYKY product marketing, problems existing in can establish relevant marketing strategies to effectively resolved.Electron product extensive application of its product itself high technical features, determines the product high practical value and high-tech content integration of economy and technology, the importance of developing electron industry is imperative, emphasizing on the development of electron industry has been listed in the state, this paper10.25plan of the research achievements of electron industry development believe is beneficial exploration.

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