Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Construction Development Strategy Study on Gansu Electronics Science Research Institute

Author LiPing
Tutor HeXin
School Lanzhou University
Course Business Administration
Keywords test market testing institutions development strategy
CLC F426
Type Master's thesis
Year 2012
Downloads 35
Quotes 0
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The electric power industry is China’s national economic pillar industry. After China entering the WTO. the domestic high and low voltage electric apparatus industry accelerate the development. New products and new technologies emerging in endlessly make China’s high or low voltage electric test market prosperous. With China’s entry into WTO, foreign inspection group come into China to participate in the test market competition, leading to the domestic high or low voltage electric test market filled with the cloud of smoke, In the future, it is clear that most testing institutions will become commercial. China’s testing market will thoroughly blend into the international inspection market.Gansu electric apparatus research institute is founded by the government of Gansu Province, working on high and low voltage electric apparatus. It is now in the transformation period of reform in institution management system. Facing the great changes in inner and outer environment, Gansu electric appliance science research institute face how to establish new development strategies according to new environment for survival and development.Based on learning and understanding enterprise strategic management theory, I selected related theory to solve the problems in Gansu electric apparatus research institute’s strategic planning of the existing problems and the insufficiency. This paper is applied in strategic planning theory, analyzing the external environment Gansu electric apparatus research institute facing as well as opportunities, threats, and internal environment of the advantages and disadvantages (SWOT analysis method), and put forward the corresponding planning strategy. Used five competitive forces model analysis industry competition strength, combining the analysis of industry structure of the current and future state, the author proposes the goal and the cost of the leading gather competitive strategy. Paper finally stressed that the Gansu electric apparatus research institute should pay special attention to improving customer service, ascension in brand awareness, to the cultivation of the core talents, establishing the learning organization, in order to seek the technology advantage development corresponding strategies.

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