Dissertation
Dissertation > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational

LG launched by the University campus supermarket feasibility study

Author WangZuo
Tutor MaShuQiang
School Hebei University of Technology
Course Business Administration
Keywords Campus supermarket Feasibility study Demand Business Strategy Financial Benefit Evaluation
CLC F721
Type Master's thesis
Year 2010
Downloads 118
Quotes 0
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College is a very special market , consumer groups, mainly by university students in school , as opposed to general commercial consumer market, which is a special market segments , should not be neglected but has not yet been fully rational development of consumer market. Therefore , the university campus has a very broad market prospects , and great opportunities. The development of this particular market , pre- feasibility study is based on a decision less desirable work . In this paper, LG university campus supermarket feasibility of the project , aimed at reducing the decision-making mistakes , full use of limited resources to meet the LG university students in the school 's vast shopping needs of teachers and students to provide convenient services to enhance the campus supermarket standardization, specialization , standardization management, for the promotion of the healthy development of the campus supermarket , so that competition in the industry and society in an invincible position , has important significance. This paper introduces the LG university campus based on the market situation , the use of case study approach , the LG university campus supermarket feasibility analysis also summed up the supermarket LG university campus in the future development trends and the future of the campus competition force . Through analysis of survey data , obtained LG university campus market demand analysis and demand forecasting ; campus by analyzing the overall situation overview and comparison of the various outlets , by comparing the method of choice to choose the address for the circumstances and those addresses advantages and disadvantages are analyzed ; in the full analysis of organizational design, operating varieties design , vendor selection , based on the implementation of the project to determine the technical feasibility ; subsequent investment in the project related financial data were forecasting, analysis the financial indicators of the project and do the relevant economic analysis , derived from the economic point of investment in the project is feasible ; finally come to the conclusion. Article demonstrates LG university campus supermarket project is feasible . Making full use of the combination of theoretical knowledge and practical cases LG big school , through research campus supermarket gives LG 's investment strategy , investment decision for the project provided the basis for the future development of the supermarket and you may encounter a few issues suggestions .

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