Research on the Development Strategy of Knowledge Intensive Business Service in Chongqing Liangjiang New Area
|School||Chongqing University of Technology|
|Keywords||Chongqing Two Rivers Area KIBS Development strategy|
Knowledge-intensive service industries (Knowledge Intensive Business Service, KIBS for short) is the of those knowledge gathered degrees higher, and the use of modern means of information such as the Internet, e-commerce knowledge services industry, the value of its products mainly in the information service delivery obvious customer interaction characteristics and knowledge diffusion, and intellectual property rights, and the need for a higher level of technical expertise and the level of scientific research for support. Chongqing Two Rivers Area is the only state-level development and opening up of China's inland areas of New Area, development of the KIBS its great significance - not only to efficiently integrate the regional advantages of resources, but also enable the industrial layout of the new district more reasonable. Chongqing Liangjiang New Area development of knowledge-intensive service industries have a certain regional advantages and has a good policy environment, but there are still some unfavorable factors restricting its development. In the context of China's rapid economic development, how to identify their own core industrial advantages, reflecting differences in the economies of the surrounding area of ??the path of development to explore a mutually complementary and around competitors, Chongqing Two Rivers Area need to constantly think and surface on the actual problem. In this paper, the use of enterprise development strategies and regional economic development strategy theory, and the integration of the development of theory and knowledge-intensive service industries, in summing up the basis of the knowledge-intensive service industry development status quo of Chongqing Two Rivers Area, through the analysis of the external environment and internal environment, Chongqing Liangjiang New Area knowledge-intensive service industries, as well as its six major sectors of the the the the SWOT strategy matrix analysis, the completion of the Chongqing Liangjiang New Area development of knowledge-intensive service sector strategic choice, and to develop a strategy for the implementation of safeguards. In this study, combined with the central government of Chongqing Liangjiang New Area's strategic positioning as well as Chongqing municipal government of the two rivers industry configuration and related industrial planning, \the core concept of the knowledge-intensive service industries, \the five industrial belt of the services, information and communications services, education and training services, has completed a strategic choice. Finally, organizational management from the government, industry promotion, three levels of business operations KIBS's strategic safeguards of development: the government should be committed to nurturing the core functionality of the Two Rivers Area economic growth pole, continue to push forward with the implementation of independent innovation, regional linkage and encourage policy innovation; rely on the power of the industry to promote the joint development of the industry within the various administrative divisions, the regional highlights key industries and leading enterprises, and constantly improve the industry chain, the article also for all the major sectors of the knowledge-intensive service sector of the Two Rivers Area Specific development strategy safeguards; knowledge-intensive service sector enterprises as the Two Rivers Area should focus on branding, expanding the enterprise market influence, increase resource integration efforts, and enhance their competitiveness. Expectations through knowledge-intensive service sector development strategy of Chongqing Two Rivers Area, Two Rivers District layout focus on the development of knowledge-intensive service industries sciences industry, the rapid and comprehensive development to provide a reference.