Dissertation > Economic > Tourism economy

Laos Tourism Development Strategy SWOT Analysis

Author KeShanFang
Tutor HeZhongCheng
School Liaoning Normal University
Course Tourism Management
Keywords Laos Tourism Development strategy SWOT analysis
CLC F593.34
Type Master's thesis
Year 2011
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Beginning in 1990 , the Lao government began to attach importance to the tourism industry , and tourism as an important source of on countries to attract foreign exchange earnings , the government unveiled a policy on tourism , Laos national economic development has gradually become a new growth point of tourism . In this paper, SWOT analysis , analyze the current situation of Laos tourism development , including policies to encourage the development of tourism , the government tourism resources planning , promotion and development of tourism market , tourism management, and investment analysis, development of human resources analysis , international cooperation analysis , coordinating relations , to safeguard tourism development analysis . And analysis of the Lao tourism advantages , disadvantages , and facing opportunities and challenges . According to the the Laos tourism development situation , put forward the corresponding countermeasures and suggestions . Including short - term policies and measures and long-term policies and measures . This paper aims through research, to broaden our thinking and accelerate the speed of tourism development in Laos , and provide decision-making basis for the rational planning of the Lao tourism .

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