Laos Tourism Development Strategy SWOT Analysis

Beginning in 1990 , the Lao government began to attach importance to the tourism industry , and tourism as an important source of on countries to attract foreign exchange earnings , the government unveiled a policy on tourism , Laos national economic development has gradually become a new growth point of tourism . In this paper, SWOT analysis , analyze the current situation of Laos tourism development , including policies to encourage the development of tourism , the government tourism resources planning , promotion and development of tourism market , tourism management, and investment analysis, development of human resources analysis , international cooperation analysis , coordinating relations , to safeguard tourism development analysis . And analysis of the Lao tourism advantages , disadvantages , and facing opportunities and challenges . According to the the Laos tourism development situation , put forward the corresponding countermeasures and suggestions . Including short - term policies and measures and long-term policies and measures . This paper aims through research, to broaden our thinking and accelerate the speed of tourism development in Laos , and provide decision-making basis for the rational planning of the Lao tourism .