The Research on Creating Personality Culture of City Holiday Hotel
|School||Changsha University of Science and Technology|
|Keywords||Urban resort hotel Cultural individual character Cognition Marketing|
In the new form of entering the WTO, as the trend of the popular tourism consumption isstrengthened day by day, under the frame of General Agreement of service trade, hotels of ourcountry have numerous challenges and opportunities for development. Especially make it inorder to serve the urban resort hotel of the consuming groups of the high income, can utilizeexisting resource fully, form one’s own characteristic, to promote hotel competitiveness veryessential. And the culture of hotel is to reflect the important factor of the key competitivenessof resort hotel, building individualized culture of urban resort hotel not only promotes itsmarket shares, increase the effective marketing way of business income of hotels, and formthe characterized brand, keep the advantage strategic means of the competition. This text isbased on building the visual angle of urban individual character culture of resort hotel, insummarizing the foundation of others’ research results, combine practice of the culturalconstruction of hotels, carry on systematic analysis to the cultural individual character of theurban resort hotel, probe into the feasibility of cultural individual character construction ofresort hotel, propose the cultural individual character marketing practice way of hotels. Thistext probe into cultural basic content of individual character at first, propose cultural narrowsense and generalized intension of individual character, and the characteristic to the urbanresort hotel has been made and made a concrete analysis of. In analyze, influence urbancultural foundation of factor of individual character of resort hotel, put forward the generalmode which constructs the urban cultural individual character of resort hotel. The cognitionof the cultural individual character is a precondition of building the cultural individualcharacter of hotels, according to three level that corporate culture form, this text know thecultural individual character from top layer, middle level, deep layer too.