Research on the Development of China’s RV Camping Tourism
|School||Central China Normal University|
|Keywords||RV camping tourism Hainan international tourism island product-leveltheory|
With the continuous development of society, people’s living standards gradually improved, the tourism industry also will be the rapid development of the tourism market is growing, it is also increasing demand for travel products, travel and equipment manufacturing industry is constantly being improved. With the rise of tourism of RV camping, RV travel tool, camping, leisure and entertainment destination of tourism activities has become a kind of fashion of today’s travel.With the national "12th Five-Year Plan" release, RV camping, travel and other travel equipment manufacturing industry into the encouraged industries directory, this means that the culture the RV camping tourism as the representative of the new consumption hot spots will be the continued growth of China’s consumer The driving force for the country the next major measures to promote consumption. Hainan Island is China’s tourism resources are not be copied very good tourism resources, the construction of Hainan International Tourism Island as a national strategy, Hainan how to develop tourism a pillar industry is both a serious challenge and an opportunity. Of RV camping industry development started late, there is a certain gap with the international advanced level. This article draws on foreign RV campground development, combined with the characteristics of natural resources and tourism development in Hainan Island, the status quo, in-depth study based on the Philip Kotler level theoretical study and explore the development of measures to make Hainan RV campground, Hainan Island travel long-term, coordinated and sustainable development has important practical significance.Text is divided into five parts:The first part is an introduction, including research background, research ideas, research methods; second part is the RV camping travel-related concepts as well as domestic and foreign RV camping Tourism Research; The third part is the theory research component, first to the three-level theory of Kotler products and RV camping, travel, combined with this paper is to study the deep-level analysis of the RV camping tourism product composition and how development and innovation; fourth part is the analysis of domestic outside the RV camping tourism development status, and the status of the development of tourism in Hainan Island to sort out the current situation of tourism resources in Hainan Island the development RV camping tourism feasibility analysis and SWOT analysis, draw a lot of RV camping tourism in Hainan Island development potential; fifth part (chapter) combined with the introduction of the policy of the country and the Hainan Provincial Government, the basic principles proposed the Hainan Development camping travel, development of ideas, market positioning, image positioning, development goals, product design and sustainable development measures.